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At Sephora, “prime time” has zero to do with TV and everything to do with essential makeup prep. Why essential? Because our affordable face primer has the power to totally transform your makeup experience and create professional results. Applied to a fresh face before any of your other makeup, this is one step that you’ll be glad you didn’t ignore.
Skip the Snapchat filter and go straight for the primer. Designed to serve as a base for your concealers and foundations, an affordable face primer from Sephora Collection extends makeup wear, reduces flaking, minimizes the appearance of pores, and creates an even base for a flawless, photo-ready finish.
Many of our primers, like the Beauty Amplifier Ultra Smoothing Primer, provide targeted solutions for common problems. Oily skin? Try a mattifying primer. Dry skin? Opt for a hydrating version. Too much texture? Choose a pore-targeting primer. We also have primers that specialize in illuminating the skin to create the popular strobing effect.
Want a primer that’s customizable? The Beauty Amplifier Mattifying H2O Gel Primer and essentially all of our options can be used to suit your unique needs. Apply primer all over your face or just hit up the spots where you feel need it the most. Use a high-quality brush to spread it evenly and let it dry for a few minutes before your foundation. It’s great for everyday use or for those days when you know looking flawless for hours is a must, which is why we love how primer really grips your foundation for long-lasting wear.