Supergoop!Explore the brand
Supergoop! | But first, sunscreen clean, thoughtful, feel-good SPF

Behind the Brand


Supergoop! is the first and only prestige beauty brand dedicated to UV protection. Founded by former teacher and industry pioneer Holly Thaggard, Supergoop! creates innovative, effective, and ingredient conscious formulas the deliver broad spectrum protection in unique, feel-good ways–and always with a smile.