Explore the brand

tarte. high-performance naturals. Formulated without parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate, gluten.
What's New
Bestsellers
Amazonian Clay
Vibrant, skin-balancing formulas that won't fade before you do
Six Tarte Amazonian Clay 12-Hour Full Coverage Foundations laid on top of a palm leaf.
Natural Artistry
Powerful, pro-quality makeup? For tarte, it's only natural
Model wearing a bold blue eyeshadow from tarte.
Tarte SEA
Cruelty-free makeup & skincare inspired by days at the beach
Female model diving under water in snorkel gear.
Vegan Skincare
Easy vegan skincare to kickstart your glow
Model wearing tart clay mask with the word "VEGAN" traced on forehead and towel wrapped around hair.
Behind the Brand
Maureen Kelly

High-Performance Naturals

Founder and CEO Maureen Kelly started Tarte in 2000 with a dream of developing cruelty-free, good-for-you beauty products infused with high-performance naturals™. Today, the brand is beloved around the world for its collection of ultra-pigmented, long-wearing cosmetics and hard working vegan skincare.

Grid of six tarte product covers.