tarteExplore the brand
tarte. high-performance naturals. Formulated without parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate, gluten.

Behind the Brand

Maureen Kelly

High-Performance Naturals

Founder and CEO Maureen Kelly started Tarte in 2000 with a dream of developing cruelty-free, good-for-you beauty products infused with high-performance naturals™. Today, the brand is beloved around the world for its collection of ultra-pigmented, long-wearing osmetics and hardworking vegan skincare.

Grid of six tarte product covers.