For Fine Hair Folks + Daily Washers
Shop the Ghost Collection
For Hair in Need of a Moisture Boost
Shop the Hydrate Collection
For Hair in Need of a Detox
Shop the Reset Collection
For Curls in Need of Definition
Shop the Curl Collection
Easy-To-Use Stylers
Shop All Stylers
Behind the Brand
HAIR CARE MADE EASY
We're a team of millennial women making the best shampoo at the best price for people like us (and our plus ones, friends, family and kids). We bridge the gap between drugstore and high-end hair care because who says good hair has to be out of reach.
