Dark Purple Eyeshadow

What it is: A mini eyeshadow palette featuring nine variations of the sexiest nude shades designed to be worn by everyone.
What Else You Need to Know: Created to suit every skin tone and eye color, each palette contains an incredible shade range: from buttery mattes, super-shimmery shadows, and complementary metallic shades, all with smooth and blendable textures.
Nude Light is a beautiful balance of light and creamy praline hues in both warm and cool tones. It features peachy shades with unexpected pops of lavender and mauve. The champagne and brown shimmers will add unbelievable dimension to every look.
Huda’s favorite, Nude Medium’s versatile palette is a rich mix of spicy tones combining chestnuts and deep browns.

What it is: An essential mini eyeshadow collection featuring nine full-pigment shades, from cool-toned neutrals to icy pastels in matte and metallic finishes. 

Ingredient Callouts: Free of parabens, phthalates, mineral oil, and contains less than one percent synthetic fragrance. These products are also cruelty-free.

What Else You Need to Know: This palette contains nine eyeshadow shades from soft neutrals to bright sparkly tones, in five mattes and four metallic finishes. The full-pigment formula delivers high color payoff and buildable intensity.

This Palette Contains:
- 9 x 0.03 oz/ 0.98 g Eyeshadows in A1 (matte nude pink), A2 (matte taupe beige with sparkling reflects), A3 (matte greyish brown with sparkling ref

What it is: A matte eyeshadow palette with nine hues to create subtle to intense looks with a monochromatic twist.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: Create a minimalist, monochromatic moment or go ’90s-supermodel glam with this versatile matte-eyeshadow palette. Inside are nine stunning, shimmer-free shadows in two high-impact, never-flat, harmonious powder and cream-to-powder formulas. Contouring and defining the shape of your eyes has never been so se

What it is: A nude mini eyeshadow palette with everyday rosy neutrals in a mix of matte and shimmer finishes for glam or natural eye makeup looks on the go.

Ingredient Callouts: It is cruelty-free.

What Else You Need to Know: Every shade in this travel-size eyeshadow palette is made with the iconic Naked formula to deliver blendable texture, highly pigmented color, and longevity without creasing. 

What it is: An everyday eyeshadow palette with rosy neutrals, pinks, purples, and mauves in a mix of matte and shimmer finishes for glam or natural eye makeup looks.

Ingredient Callouts: Free of parabens. It is also gluten-free and cruelty-free.

What it is: An eye palette with 18 shades of ultra-pigmented shadows and innovative textures for fiercely confident looks.

Ingredient Callouts: These products are cruelty-free.

What Else You Need to Know: Be an icy baddie and jump on the icy eyes trend with HUDA BEAUTY’s Icy Nude Eyeshadow Palette. The Icy Nude Collection is an unapologetically icy vibe that hides the fiery confidence within.

What it is: A daily wardrobe of rose-toned neutral shades that will become your daily go-to palette. A mix of warm, cool, and neutral matte, satin, and pearlescent shades with 2 cream bases that create the perfect, rich canvas for your shadows.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free and cruelty-free.

What it is: A five-shade constellation of cool-toned pink and mauve shades with a perfect smokey taupe, ideal for soft everyday looks to statement rosy glam.

Ingredient Callouts: Free of parabens and mineral oil. These products are also gluten-free and cruelty-free.

What Else You Need to Know: Natasha Denona’s Mini Rose Eyeshadow Palette showcases a romantic rosy color story. Inspired by her Rose Cheek Duo and the I Need a Rose Lip Collection, it is perfect for on-the-go use. This palette showcases Natasha’s signature highly pigmented, ultra-blendable formulas. The palette features soft-pink, medium-lilac, and dark-taupe creamy mattes, alongside a rose duo chrome with a gold shift and a crystal baby pink sparkling foiled

What it is: A collection of mini eyeshadow palettes with four base shades, plus one exclusive topper to transform and shift your eye makeup look to a new color dimension.

What Else You Need to Know: These mini eyeshadow palettes inspired by psychedelic gardens, include a light-reflecting glitter topper to use on its own or over other shades. The topper will allow you to shift all your makeup looks in a flash. The mirror is removable and conveniently sized to fit inside a purse. Hypnotic Yellow Sunflower is a sunny mix of yellows and oranges. Strange Red Poppy has dark and glamorous hues of red. Mystic Brown Mushroom is a combination of nude and earthy shades. Freaky Pink Rose is a fairy-like pink and rosy tones.

All palettes were developed

What it is: An eyeshadow stick with up to 24 hours of long wear and creamy, rich color that glides effortlessly, blends, and builds—without tugging, flaking, smudging, or creasing.

Highlighted Ingredients:
- Raspberry Stem Cells: Ensure a smooth application.
- Hyaluronic Acid: Hydrates and primes skin.
- Multidimensional Pigments: Impart lustrous, high-impact shimmer.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.

What Else You Need to Know: The iconic Caviar Stick Eyeshadow—now in a long