Lavender Eye Makeup

What it is: A long-wearing eyeliner with a rich, creamy, buildable, blendable formula that glides on smoothly, delivering crisp, true color that won’t skip, tug, or transfer.

What Else You Need to Know: Featuring a deep burgundy-red shade with a shimmering finish, this creamy, long-wearing eyeliner glides on smoothly, delivering buildable color that captures the rich, wine-like hue and full sweetness of cherries. The formula is versatile too, allowing you to create looks that range from subtle to bold.

What it is: An ultra-wearable lavender-inspired eye palette, featuring eight matte and shimmer shades in neutral and lavender tones.

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: "Lavender is my happy color—it’s bright, optimistic, and full of joy. Lavender instantly brightens my mood, calms my nerves, and makes me feel at ease. It also has the power to instantly enhance the whites of the eyes and teeth to help you look and feel vibrant and awake. This palette brings together my favorite lavender-kissed hues, perfectly balanced by wearable neutrals, so you create a multitude of looks for any occasion. I hope you feel as happy, hopeful, and bright as I do while wearing this c

What it is: A palette with 10 starlit shadows presented in decadent colors and seductive finishes, ranging from velvet mattes and moonlit metallics to alluring astrals.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: Adorn your eyes in this array of nocturnal neutrals designed to sculpt, illuminate, and accentuate in luxurious finishes that glide on flawlessly. Silky smooth textures blend and build beautifully imparting multidimensional brilliance inspiring endless e

What it is: A matte and shimmer cream eyeshadow with an all-day, crease-resistant finish. 

Ingredient Callouts: Free of parabens, phthalates, mineral oil, and sulfates SLS & SLES. 

What Else You Need to Know: Draw attention with seductively smooth, ultra-creamy matte and shimmer eyeshadow sticks that set to an all-day finish.

What it is: An award-winning, multi-use, long-wearing, waterproof, and buildable all-over high pigment color.

Benefits: Long-wearing, Waterproof

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Experience a range of layer-able finishes (nude, matte, metallic, liquid metal, foil, sparkler, glaze) in budge-proof shades. Colorfix features squeezable packaging with a precision tip to mix, match, layer, a

What it is: A creamy, vegan eyeshadow single, delivering high-pigment, ultra-velvety, supercharged colors and finishes with long-lasting wear of up to 12 hours.

Ingredient Callouts: It is gluten-free and cruelty-free.

What Else You Need to Know: These vibrant, caffeine-packed shadows brighten and enhance eyes with shades and finishes ranging from neutral matte eyeshadows to golden-bronze shimmers and rich jewel tones.

What it is: A creamy, dimensional eyeshadow and face glitter with unique reflective qualities and intense sparkle for a hyper-pigmented wet-look shine.

Ingredient Callouts: Free of parabens and mineral oil. It is also gluten-free and cruelty-free.

What Else You Need to Know: This lightweight and comfortable formula offers one-swipe smooth and creamy application. The multi-dimensional light shifting formula gives a high-intensity sparkle and a hyper-pigmented wet-look shine. It’s also multi-use for face and eyes.

What it is: An award-winning shadow stick that delivers waterproof, crease-resistant color with 12-hour wear—and it’s safe for sensitive eyes.

Benefits: Long-Wearing, Waterproof 

Highlighted Ingredients: 
- Upcycled Grape Extract: Zero-waste, antioxidant-rich ingredient that visibly reduces fine lines.

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: Art inspired—no artistry required. This new slant on eyeshadow blends seamlessly and lasts for 12 hours. Use the flat side of the angled tip for a wash of all-over color, or the edge to line, define, and brighten.

What it is: A swipe-on shadow stick that delivers bold color in seconds with 12-hour wear that’s smudgeproof, water-resistant, and non-flaking.

Ingredient Callouts: Free of parabens, phthalates, mineral oil, sulfates SLS & SLES, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: This creamy shadow stick seamlessly glides onto lids to sculpt, define, and spotlight eyes with smudgeproof, water-resistant wear for up to 12 hours. One swipe unlocks high-impact color, all-day wear, and instantly bold looks—no brushes, no fallout, no fuss—while enhancing your natural eye color.

What it is: A cooling, long-wearing eyeshadow stick that lasts up to 8 hours and delivers high-impact shimmer—without the irritation.

Highlighted Ingredients: 
- Biomimetic Sugar Complex: Addresses dryness and flakiness.

- Crystal Blend: Adds multidimensional shimmer.

- Irish Moss: Soothes skin and locks in moisture.

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: Made with a blend of superfine crystals and pearls—a safer alternative to glitter—this easy-to-use, water-based stick glides on smoothly, blends out beautifully, and has no fallout.