Luxury Mascara

What it is: A luscious, deep black mascara with a creamy, lightweight, buildable formula that creates an intense & lasting lash look for optimal drama and glamour.

What Else You Need to Know: Formulated with pigmented black carbon and lash-filling powders for extreme lengthening and volumizing, this silky, weightless mascara builds easily and lasts throughout the day without smudging, caking, clumping or crumbling. A lush, voluptuous mascara that completes the mesmerizing Tom Ford eye.

"Eyes are the most effective way to create character, to reflect your personality, and make a true statement with your look."—Tom Ford

What it is: This luscious, deep black mascara creates intense lashes with a creamy, waterproof and drama-free formula that lasts throughout the day

What Else You Need to Know: A longwear, waterproof mascara to keep your lash look lush and perfect. Creamy, smudge-proof mascara formula lasts without caking, clumping or crumbling. Lengthens and volumizes every eyelash for optimal glamour. Formulated with pigmented black carbon and lash-filling powders for maximum impact.

What it is: A daily serum that nurtures hair for longer-, fuller-looking lashes and brows.

Highlighted Ingredients:
- Hemp-Derived Cannabis Seed Extract: Hydrates and conditions lashes and brows.
- Plant Peptides: Creates the appearance of lash and brow thickness.
- Quinoa: Supports healthy hair follicles.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What it is: A highly concentrated, clinically tested lash serum that creates the look of longer, thicker, stronger, and healthier lashes in as little as four weeks.

Highlighted Ingredients:
- Olaplex Peptide Complex Technology™: Proprietary blend to support the natural growth cycle and lash retention.
- Olaplex Bond Building Technology™: Supports the skin barrier for a better environment for natural lash growth.
- Hyaluronic Acid and Biotin: Promotes healthy-looking lashes and reduces the feel and look of dry, brittle lashes.

What it is: A gravity-defying mascara that delivers instant volume, multidimensional length, and weightless lift in a single stroke.

Highlighted Ingredients:
- Gel-Hybrid Formula: Glides on evenly and adds texture with effortless control.
- Micro-Fine Cream Pigments: Build luxurious volume.
- Flexible Polymers: Offer control, structure, and shape without the weight.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also cruelty-free and gluten-free.

What it is:

A lash primer infused with ingredients known to condition and a unique blue shade that preps lashes for larger-than-life volume and amplifies the effects and color intensity of mascara.

What Else You Need to Know: This primer preps lashes for ultimate volume while conditioning for mascara application and intensifying the color of your mascara.

What it is: A mascara, with fortifying and revitalizing properties, that is enriched with black quinoa, vitamin E, and minerals.

Highlighted Ingredients:
- Black Quinoa
- Vitamin E

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: This mascara is formulated with over 80 percent naturally derived ingredients and combines extreme length, high definition, and intensely lifted lashes for an instantly voluminous fan effect. Its unique brush has multi-length fibers that combine with its creamy texture to deposit an even amount of product.

What it is: A mascara that adds volume, provides visible lengthening effects, and creates an up to 24-hour, intensely glamorous look.

Formulation Type: Volumizing, Lengthening

Benefits: Long-wearing, Waterproof

Highlighted Ingredients:
- Argan Oil: Moisturizes and nourishes every lash.

Ingredient Callouts: Free of parabens. It is also vegan.

What Else You Need to Know: This is an avant-garde mascara that intensifies your look, amplifies both the visible volume and length of lashes, and provides long-lasting wear. The secret to an up to 24-hour, intensely glamorous look is a polymer formula that envelops each lash in a water-resistant, 3-D film.

What it is: A mascara that builds perfectly defined lash-by-lash volume.
Formulation Type: Volumizing, Lengthening

Benefits: Long-wearing

Highlighted Ingredients:
- Cornflower Extract: Hydrates lashes.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free.

What Else You Need to Know: This transfer-proof mascara is composed of 90-percent natural-origin ingredients and infused with cornflower extract to delivers up to 24 hours of wear and strengthens lashes with each c

What it is: An ultra-black and buildable weightless mascara enriched with gravity-defying wax for an instant curl and 12-hour lifted volume.

Formulation Type: Volumizing, Curling

What Else You Need to Know: Enter a new dimension of volume with this mascara that features a double-sided silicone brush to lift and curl lashes and is enriched with gravity defying wax for a 12-hour volume effect.

Clinical Results: On the panels that tested the LOVE THE LIFT mascara:
- 100% of women found that the lashes are instantly curled
- 95% of women found that their lashes were instantly lifted
- 95% of women found that this mascara gave their lashes buildable volume