What it is:
A mascara that achieves high volume and a dramatic false lash effect.

What it does:
Flaunt bigger-than-life lashes when you brush on this mascara from Yves Saint Laurent. This non-drying formula is enriched with B5 pro-vitamin, which deepens, darkens, and leaves lashes look instantly thicker. The nylon fiber brush builds luscious volume, coating lashes from root to tip for a bold false-lash look.

What else you need to know:
This product is an Allure Best of Beauty award winner.

What it is:
An intensely black, volumizing mascara with an hourglass-shaped brush that separates, coats, and curls each lash to voluptuous perfection.

What it does:
Inspired by the curves of a woman’s body, the hourglass-shaped brush was designed with extra stiff bristles to maximize the performance of this carbon black, collagen-fueled formula. One coat and lashes are full and defined. Two coats and lashes are even more luscious, curled, and dramatic. Three coats help you achieve the most intense, black, multidimensional lashes possible.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
Better Than Sex mascara contains a film-forming polymer for smudge-proof, all day wear and unique peptides for the deepest, intense black possible.

It is the number one bestselling prestige mascara in the U.S.*

*Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Measured Market, Makeup Unit Sales, January through February 2018.

What it is:
A lengthening mascara that curls, volumizes, lifts, and separates lashes for an "out-of-here" look—now available in two vibrant shades.

What it does:
This breakthrough bestseller reveals lashes you never knew you had! The specially designed brush features staggered bristles that grab close to the root, boosting length and volume beyond belief. The custom-domed tip uses precision bristles to lift, define, and curl even your tiniest lashes. With a glossy, jet-black, long-wearing formula, you’ll flaunt luxurious, silky lashes that won’t smudge, clump, or dry out.

What else you need to know:
Go horizontal: the staggered bristles grab close to the root, boosting length and volume.
Then go vertical: the custom-domed tip with precision bristles lift, define, and curl even your tiniest lashes.

This product is an Allure Reader’s Choice award winner.

Research results:
In a consumer panel survey, the following results were reported:
- 94% saw dramatic length and volume
- 90% saw base-to-tip curl
- 94% saw visible lift
-100% saw long-wearing results

Beauty Tip:
For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! Lengthening Mascara on top.

What it is:
A volumizing mascara that dramatically defines, lengthens, and lifts for fuller-looking, ultra-black lashes, minus any clumps.

What it does:
Give your lashes a visible lift with this cult-favorite mascara that delivers up to three times the volume in as little as a single stroke. The hourglass-shaped brush boasts dense, molded bristles that grip every hard-to-reach lash for dramatic definition, major length, and serious curl. Infused with glossy, patent leather pigments, vitamins, and antioxidants, this mascara nourishes and softens for fierce, flexible, fanned-out lashes.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product does not contain synthetic fragrances, synthetic dyes, or petrochemicals.

What it is:
A bestselling, vegan mascara that lengthens, curls, volumizes, and conditions.

What it does:
This Lights, Camera, Lashes 4-in-1 Mascara curls and separates every lash with a 360-degree magniLASH wand.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is ophthalmologist and dermatologist-tested, safe for contact lens wearers, hypoallergenic, vegan, and formulated without mineral oil, triclosan, and gluten.

Looking for a waterproof version? Check out Lights, Camera, Splashes™ Waterproof Mascara.

What it is:
An unadulterated black mascara for dramatically full and voluminous lashes.

What it does:
This magic mascara is like a set of sexy black false eyelashes...without the glue! With its famously big brush and volumizing formula, this matte-black mascara builds beautiful, bodacious lashes.

What else you need to know:
Wear it alone or apply They’re Real! Mascara to the tips of lashes for a glossy finish.

What it is:
An ultra-volumizing mascara that delivers instant dimension for epic lashes.

What it does:
Experience ultimate volume and the look of thick, false lashes with Velvet Noir Major Volume Mascara. The lash-maximizing, curvy brush places the most volume at the hard-to-reach center lash line, and the defining tip styles lashes for major drama. The super-concentrated black pigment delivers the greatest visual impact, and the Flash Volume Complex™ creates instant, smudge-proof length and volume in three strokes or less. Velvet Noir gives you the thickest lashes in one sweep. Apply Velvet Noir Major Volume Mascara on its own, or layer with O!Mega Lash Volumizing Mascara (sold separately).

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Velvet Noir is inspired by Marc Jacobs’s first beauty memory of his mother carefully shaving fibers from a velvet ribbon to create her own couture faux lashes.

"I have some very fond memories of watching my mother do her makeup before she’d go out on a date. I could sit there for hours and watch her as she would choose her clothes and put her makeup on. She’d take a piece of black velvet ribbon and she would scrape it with a knife so she could take the pile from the black velvet to make the lashes even thicker and clumpier."—Marc Jacobs

This product is cruelty-free.

What it is:
A ready-to-gift ornament of They're Real! Lengthening Mascara with a to/from hang tag.

What it does:
Celebrate the season with this limited-edition mini of Benefit’s number-one bestselling lengthening mascara. The jet black, long-wearing formula won’t smudge or dry out, and the specially-designed, custom-dome brush reveals lashes you never knew you had.

Research results:
In a self-evaluation by 31 women, after 2 weeks:
-94% saw dramatic length and volume
-94% saw visible lift
-100% saw long-wearing results

What it is:
An innovative, water-resistant mascara with tube-technology for maximum hold.

What it does:
Blinc Mascara is the original tube-technology mascara. It's invented to form tiny water-resistant "tubes" around your lashes for maximum amplification and hold, rather than painting them like conventional mascaras. Once applied, the tubes bind to your lashes and don't run, smudge, clump, or flake, even if you cry or rub your eyes.

What else you need to know:
This mascara adds both volume and length, to give you a radiant natural look that lasts all day. Neither water nor pressure alone will remove Blinc Mascara. Only the combination of lots of warm water and gentle pressure (no need for harsh makeup removers) will slide the tiny tubes effortlessly off your lashes into your hand. Upon removal, you will actually see the tiny tubes slide into your hand.

Blinc Mascara has been clinically tested to be non-irritating, making it ideal for sensitive eyes, contact lens wearers, and active people in search of a mascara whose look, hold, and ease of removal is without compromise.

What it is:
A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook ‘n’ Roll™ brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes.

What it does:
Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits.

Research results:
In a consumer panel survey of 31 women for 4 weeks:
- 97% said it visibly lifts lashes
- 87% said it gives long-lasting curl
- 94% said eyes look more wide open

Beauty Tip:
For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! lengthening mascara on top.

This product is an Allure Best of Beauty award winner.

What it is:
An extreme-black mascara.

What it does:
Diorshow Black Out Mascara gives your lashes a little more oomph and a lot more drama. Intensified by ultra-black, kohl pigments, the formula glides on smoothly and draws each lash out to show-stopping lengths. Wear it alone, or layer it over Diorshow to glamour-eyes in an instant!

What it is:
A waterproof, intensely black, volumizing mascara with an hourglass-shaped brush that separates, coats, and curls each lash to voluptuous perfection.

What it does:
Now in a waterproof formula, Better Than Sex Waterproof mascara has a volumizing formula with added high-performance and water-resistant polymers for waterproof, sweat-proof, play-proof wear. The hourglass-shaped brush was designed with extra stiff bristles to maximize the performance of this carbon black, collagen-fueled formula. One coat and lashes are full and defined. Two coats and lashes are even more luscious, curled, and dramatic.Three coats and you’ve achieved your most intense, voluminous, waterproof lashes possible.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This mascara’s unique peptides swipe on the deepest, intense black color, while the porcelain flower extract moisturizes and conditions lashes. The hourglass-shaped brush unlocks its volumizing formula.

Research results:
In a consumer study of 32 people:
- 97% saw intense volume and length
- 94% said this mascara stays put all day