Luxury Mascara

What it is: A couture mascara with an oversized brush and fragrance-free paraben-free formula for intense color and extreme volume with up to all-day wear.

Ingredient Callouts: This product is vegan, free of parabens and contains less than one percent synthetic fragrance.

What Else You Need to Know: This volumizing mascara adds pigmented color, 200% more volume with up to 24-hour smudge-proof wear. The massive brush and formula coat each lash to deliver varying levels of volume from one to five strokes. Outfitted in sleek packaging, Lash Clash is an ultimate luxury must-have.

What it is: A mascara that builds perfectly defined lash-by-lash volume.
Formulation Type: Volumizing, Lengthening

Benefits: Long-wearing

Highlighted Ingredients:
- Cornflower Extract: Hydrates lashes.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free.

What Else You Need to Know: This transfer-proof mascara is composed of 90-percent natural-origin ingredients and infused with cornflower extract to delivers up to 24 hours of wear and strengthens lashes with each c

What it is: An all-in-one defining mascara that gives natural eyelashes a false-lash effect with high-impact length, lift, and definition.

What Else You Need to Know: This all-in-one, buildable mascara softens lashes while boosting volume and length. The patented oversized, bristle-weave brush paired with the buildable formula create voluminous definition for longer eyelashes without lash extensions or fake eyelashes.

What it is: An iconic defining mascara that creates the look of longer lashes with a flake-free, non-clumping formula.

Ingredient Callouts: Free of sulfates SLS and SLES, formaldehydes, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances.

What Else You Need to Know: This lengthening mascara defines lashes using polymers formulated to lift and lengthen. The comb-like brush compliments the lengthening formula with a "hedgehog" bristle pattern that dispenses the perfect amount of product while separating for a natural eyelash look.

What it is: A cult-favorite mascara that dramatically lengthens and defines lashes in luxe layers for long-lasting, customizable drama.

What Else You Need to Know: This flexible, buildable formula delivers a range of editorial looks, making it the ultimate pro-artist secret for customizable volume with long-lasting wear. Its formula with conditioning peptides strengthens and defends each lash, while hydrating panthenol keeps them luxuriously soft.

What it is: A high-impact, high-drama mascara with a jumbo brush that fans out lashes while thickening, curling, and lifting for the ultimate eye-opening effect.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is also vegan and gluten-free.

What Else You Need to Know: Designed exclusively for this mascara, the jumbo brush grabs and visibly pushes each and every lash upward. The unique formula creates a long-lasting curl that holds in place.

What it is: A new ultra-black mascara that is buildable and offers increased volume, visibly longer lashes, and 24 hours of long wear.

Formulation Type: Volumizing, Curling, Lengthening

Benefits: Long-wearing

Highlighted Ingredients: 
- Pro Vitamin B5: Protects and strengthens lashes over time.

- Ceramide-Like Active: Nurtures and smooths the lash surface.

What it is: A gravity-defying mascara that delivers instant volume, multidimensional length, and weightless lift in a single stroke.

Highlighted Ingredients:
- Gel-Hybrid Formula: Glides on evenly and adds texture with effortless control.
- Micro-Fine Cream Pigments: Build luxurious volume.
- Flexible Polymers: Offer control, structure, and shape without the weight.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also cruelty-free and gluten-free.

What it is: A buildable, tubing, black mascara delivering all-day smudge-proof lashes that mimic the look of lash extensions with instant volume and definition.

Formulation Type: Volumizing, Lengthening

Benefits: Long-wearing

Highlighted Ingredients: 
- Shea Butter: Softens and conditions lashes.

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Enter the one-coat-wonder, two-coat-wow mascara. This buildable, black, tubing formula delivers smudge-proof lashes with immediate volume and definition and all-day staying power. Clinically shown to

What it is: An ultra-black and buildable weightless mascara enriched with gravity-defying wax for an instant curl and 12-hour lifted volume.

Formulation Type: Volumizing, Curling

What Else You Need to Know: Enter a new dimension of volume with this mascara that features a double-sided silicone brush to lift and curl lashes and is enriched with gravity defying wax for a 12-hour volume effect.

Clinical Results: On the panels that tested the LOVE THE LIFT mascara:
- 100% of women found that the lashes are instantly curled
- 95% of women found that their lashes were instantly lifted
- 95% of women found that this mascara gave their lashes buildable volume