What it is:
A professional balm that minimizes the appearance of pores.

What it does:
Quickly minimize the appearance of pores and fine lines and help makeup stay put with this priming phenomenon. The silky and lightweight formula can be worn under makeup to create a smoother-than-smooth canvas or used throughout the day to mattify shine and touch up problem areas. It’s so translucent, no one will know you’re wearing anything!

What else you need to know:
The oil-free formula contains vitamin E, which is known to protect skin from free radicals.

Which skin type is it good for?
✔ Normal
✔ Oily
✔ Combination
✔ Dry
✔ Sensitive

What it is:
A lightweight daily moisturizer proven to prevent visible signs of aging, provide 24 hours of significant moisture, and boost radiance with Fresh’s proprietary Super 7 Complex.

Solutions for:
- Dryness
- Loss of firmness and elasticity
- Fine lines and wrinkles

If you want to know more…
Push the pause button on aging with Lotus Youth Preserve Face Cream with Super 7 Complex. This lightweight, daily moisturizer for all skin types prevents skin from showing visible signs of aging, delivers intense 24-hour hydration, and improves elasticity, leaving you with a soft and supple canvas ready for makeup.

The face cream is formulated with Fresh’s proprietary Super 7 Complex, a blend of seven super-charged ingredients including antioxidant-rich lotus root extract specifically designed to minimize and prevent visible signs of aging, defend against wrinkles, deliver intense hydration, and boost radiance. It is further enriched with maca root extract, noted for enhancing luminosity. Ideal for all skin types, this lightweight daily moisturizer delivers intense 24-hour hydration.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
"The lotus has been cultivated in eastern Asia for over 3,000 years. The plant is considered sacred in many cultures, but I especially love the way the Buddhists regard it. They believe that it is the ultimate symbol of complete purification, as it journeys through muddy waters to rise above the surface and blossom into a stunning flower. Various parts of the lotus have been used in traditional herbal medicine for centuries to treat a number of skin diseases, most often inflammation. After doing clinical tests, we were stunned at this ingredient’s high levels of polyphenols, the most powerful antioxidants known to defend against wrinkle-causing free radicals."—Lev Glazman, Fresh Co-founder

Research results:
In vivo test:
- Proven to provide 24-hour moisture
- Proven to immediately enhance radiance
- Proven to have long-term brightening and clarifying effects
- Proven to improve elasticity and smooth the skin
- 97% felt their skin was immediately hydrated
- 94% reported visibly improved, nourished skin
- 91% noticed healthier-looking skin

What it is:
An amazing preservative-free foundation primer that's great for all skin types.

What it does:
Developed to combat flaky dryness, rough patches, fine lines, excess oil, enlarged pores, and uneven texture, this mineral-infused, satin-finish formula glides on seamlessly with no tacky feel to provide a skin-smoothing complexion before you apply foundation. For added age-defying power, it is infused with soothing plant extracts, antioxidants, and nourishing vitamins C and E.

Which skin type is it good for?
✔ Normal
✔ Oily
✔ Combination

What it is:
An effective primer that instantly* mattifies shine and minimizes the look of pores. *Individual results may vary.

Solutions for:
- Oiliness
- Pores
- Dullness and uneven texture

If you want to know more…
A cult favorite for six years, pores no more® pore refiner primer is Dr. Brandt’s quick fix for flawless, photo-ready skin at any age and during any season. This miracle base creates the perfect canvas for your makeup application. It acts as an invisible barrier to prevent makeup from clogging pores and as a velvety primer to absorb excess oil and blur fine lines and imperfections while improving the longevity of makeup. Your skin will look and feel smoother, more uniform, and perfectly shine-free.

What else you need to know:
A game-changer in the world of selfies, this cult-favorite is Dr. Brandt’s quick fix for flawless, photo-ready skin. An instantly* mattifying primer and pore refiner in one, it’s a miracle base that creates the ideal skin canvas for long-lasting makeup. The velvety formula absorbs excess oil, minimizes the look of pores, blurs fine lines and imperfections, and is beautifully melt-proof—no matter how high the humidity. Skin looks and feels smooth and fresh with an ultra-clean sensation. *Individual results may vary.

What it is:
An oil-free primer with a silky, airy texture that leaves a smooth canvas for makeup, while reducing the look of redness, pores, and wrinkles.

What it does:
With a texture unlike any other, this silky primer extends the wear of makeup while also concealing redness, minimizing the appearance of pores, fine lines and wrinkles, and providing broad spectrum SPF 15 for a perfect complexion that lasts. It leaves a smooth, even surface so that foundation effortlessly glides on and stays put for all-day makeup wear. This unique primer has an airy, silky cloud-like texture and layers onto skin without added weight or a greasy after feel. It delivers Broad Spectrum SPF 15 sun protection with mineral-derived sunscreens. It’s ideal for all skin types, even sensitive, blemish-prone skin, and it repels water so makeup stays looks freshly applied all day long.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
The perfect complexion starts with Veil Mineral Primer. As the first step in your makeup routine, it creates the ideal canvas for your makeup to effortlessly glide on and stay on for all-day wear. The silky, weightless texture smooths and evens out the skin for perfect application and wear every time. It’s the one product that will elevate your foundation to unprecedented performance.

"Before I developed Veil Mineral Primer, I wasn’t a big fan of using makeup primers. They always felt like an extra and unnecessary step in your makeup regimen. But then I started working with a chemist on the idea of a next generation primer, and, after numerous incarnations, we came up with Veil. It was unlike any other primer I had seen—it was silky in texture, it concealed redness, it repelled water so your foundation lasts longer, and it had an SPF. I felt like it delivered in so many ways that I knew it had earned a place in my daily routine."—Carisa Janes, Hourglass Founder

Hourglass products are 100 percent cruelty-free.

What it is:
A makeup primer that assists with balancing the skin's texture and tone for smoother, more even, and longer-lasting makeup wear.

What it does:
Prep skin for your makeup routine with Step 1 Skin Equalizer Primers, and address your skin concerns with this innovative makeup primer. Perfect for balancing skin and achieving an ideal makeup result, it’s lightweight and creamy, leaving a more evenly-toned appearance, and increases foundation's hold. This primer for all skin tones leaves makeup looking fresh for hours while it hydrates, firms, and smooths the look of the skin.

What else you need to know:
Step 1 Skin Equalizer Primer is available in 10 formulas to target every texture and tone concern:

Texture:
Mattifying Primer reduces shine for oily skin.
Smoothing Primer evens the skin's texture.
Hydrating Primer preps normal skin and restores balance.
Nourishing Primer moisturizes and comforts.
Redness Correcting Primer neutralizes.

Tone:
Radiant Primer Blue adds radiance to light skin.
Radiant Primer Pink adds radiance to light to medium skin.
Radiant Primer Yellow adds radiance to light to medium skin.
Radiant Primer Peach adds radiance to medium to tan skin.
Radiant Primer Caramel adds radiance to dark skin.

If you're not sure where to start, try the Smoothing and Hydrating Primers.

"Like painters, who need a perfectly smooth, even-colored, and flawless canvas, makeup artists require even-toned and smooth skin for an optimal and professional makeup result."—Dany Sanz, MAKE UP FOR EVER Founder and Creative Director

MAKE UP FOR EVER’S exclusive Equalizer Technology features Acti Tensor 3D, Hyaluronic Acid, and Regeactive, which help to hydrate, firm, and smooth the skin to create the perfect makeup canvas.

What it is:
A primer for concealers and eyeshadows.

What it does:
This dual-action power primer works 360 degrees around the eyes to make concealers and eyeshadows stay put. Concealers don't crease; eyeshadows stay vibrant and true. Now in two neutral shades to suit all skin tones, Stay Don’t Stray features a new dip-n-dab wand for easier application. Remember: just a dab'll do ya!

What else you need to know:
Sodium hyaluronate is known to hydrate, while vitamins C and E are known to help fight signs of aging.