natural beauty makeup

What it is: A slick tint of color infused with rosehip oil and shea butter for healthy-looking lips all day long.

Formulation Type: Lip Gloss, Lip Balm & Treatment

Benefits: Hydrating, Long-wearing

Highlighted Ingredients:

- Rosehip Oil and Omega-3, -6, and -9 Essential Fatty Acids: Support healthy barrier function and provide beneficial antioxidants.

- Shea Butter and Grapeseed Oil: Condition and soften lips.

- Jojoba Oil: Forms a protective barrier to lock in moisture.

Ingredient Callouts: This product is vegan, cruelty-free, and comes in recyclable packaging.

What it is: A clean, high-pigment, non-greasy, satin-matte blush with a buildable, creamy formula that gives skin a natural flush.

Highlighted Ingredients:
- Kaolin Clay: Reduces the appearance of pores and limits excess shine.
- Avocado Oil: Penetrates skin to lock in lasting hydration.
- Vitamin E: Calms and soothes skin.

Ingredient Callouts: This product is gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Give your cheeks a kiss of color with this cream blush that delivers high payoff for all skin tones. Packed with clean, skin-loving ingredients like kaolin clay and avocado oil, this multipurpose cream leaves skin looking refreshed.

What it is: Clean, cream-to-powder eye shadow trios with a velvety, buildable formula and a weightless finish.

Highlighted Ingredients: 

- Rice Starch: For smooth application and unique fluffy sensation.

- Coconut Oil: Provides luxurious slip and blendability.

- Naturally Derived Pigments: Impart instant luminosity and radiance.

Ingredient Callouts: These products are gluten-free and cruelty-free.

What it is: An award-winning, three-in-one ultra-pigmented blush palette that blends and blurs beautifully—wear each shade alone or layer up for the ultimate 3D pop.

Highlighted Ingredients:

- Dragon Fruit Extract: Helps grip and extend wear.

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: This palette can be used to create any blush look, from a subtle wash of color to a high-impact pop with a smooth, silky finish that lasts all day. Use the Flex Cream shade to underpaint and overpaint, the Matte shade to blur and build intensity, and the Hyper Sheen shade for an eye-catching glow.

What it is: A palette of coordinated eyeshadows that comes in a range of finishes designed to create iconic, soft-to-bold TOM FORD eyes.
What Else You Need to Know: With this palette, you can achieve multiple looks from a bold, smoky eye, to a sexy slash of color, and everything in between. The four luxurious finishes—sheer sparkle, satin, shimmer, and matte—are formulated with advanced color processes and offer a spectrum of intensity and effects. Two custom applicators are also included.

"Eyes are the most effective way to create character, to reflect your personality and make a true statement with your look."—Tom Ford

What it is: A mechanical brow pencil with a distinctive triangular-shaped tip that combines the benefits of powder, pencil, and wax to effortlessly fill brows.
Ingredient Callouts: Free of parabens, phthalates, and triclosan. This product is also vegan and cruelty-free.

What Else You Need to Know: This buildable formula combines powder, pencil, and wax to create the look of naturally fuller brows. The double-ended component also comes with a brush to blend and groom brows into place.

What it is: A bestselling foundation, now in a powder.

Coverage: Medium

Finish: Matte

Formulation: Pressed Powder

Highlighted Ingredients:

- Amazonian Clay: Nature’s perfect ingredient for better, longer, truer wear.

- Hyaluronic Acid: Intensely hydrates.

- Vitamin E: A natural preservative, emollient, and antioxidant that calms redness and irritation.

Ingredient Callouts: Free of parabens, formaldehydes, mineral oil, oxybenzone, coal tar, hydroquinone, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What it is: A travel-friendly set of bestsellers that includes full-size cream blush, lip oil gloss, highlighter, and a mini setting spray.

Highlighted Ingredients: 
- Blue Agave Extract: Grips makeup to prevent melting, fading, and caking.

- Hyaluronic Acid and Niacinamide (Vitamin B3): Boost hydration to visibly smooth uneven texture.

- Mango Butter, Avocado Oil, and Apricot Oil: Nourish skin, boost hydration, and make formula creamy and blendable.

What it is: A breathable, luminous foundation that effortlessly builds and blends to illuminate the complexion with customizable, long-wearing coverage.

Highlighted Ingredients:
- Grapeseed Oil and Vegetal Squalene: Provide restoring moisturizing benefits.
- Perfecting Powders: Works with skins natural texture for a smoothed and enhanced finish​.

Ingredient Callouts: Free of parabens, formaldehydes, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, and triclocarban. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: This foundation reveals skin’s natural luminosity. It features MoistureG