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self tanners for fair skin

Sephora customers often prefer the following products when searching for self tanners for fair skin.

Self-tanning lotions and creams are a great way to get a golden glow without the hassle of turning up the heat or dealing with the sun. They're also a good option for people with sensitive skin who don't want to risk an irritated patch. Here are some of self-tanning lotions for fair skin.

Anastasia Beverly HillsPowder Bronzer

Size: 0.35 oz /10 g·ITEM: 1942150

Color: Mahogany - mocha

427 Reviews


But I tried it anyway, and even without self tanner on, it looked great! It blends effortlessly and looks natural!...THIS IS EVERYTHING saddle is such a beautiful shade I am fair in winter super tan in summer and it goes perfect with whatever shade I am.

What it is:
A powder bronzer for the face and body that creates a natural matte, traceless finish for buildable coverage.

What it does:
This finely-milled formula provides buildable coverage that blends seamlessly. It comes in six naturally sun-kissed shades for all skin tones, and is packaged in a luxe compact with a large mirror so you can see your whole face as you bronze.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Choose the shade that matches your skin tone:

Tawny: If your skin has light to cool or neutral undertones, ABH recommends using Tawny to add warmth to the skin.

TAN-LUXETHE BODY Illuminating Self-Tan Drops

Size: 1.69 oz/ 50 mL·ITEM: 2012318

Color: Medium/Dark

186 Reviews


This is the only self tanner that really works for me. I am super pale and usually it is hard for me to get a good looking tan with self-tanners and this one works like magic! ...I have tried several name brand self tanners, Creams, drops, lotions, sprays, foams, etc.

Which skin type is it good for?
✔ Normal
✔ Oily
✔ Combination
✔ Dry
✔ Sensitive

What it is:
A firming tan concentrate that provides a customized glow.

Solutions for:
- Dryness
- Dullness and uneven texture
- Loss of firmness and elasticity

If you want to know more…
This quick and easy self tan concentrate works with any moisturiser or body butter to create a natural looking, hydrated, and golden tan. Formulated with naturally derived raspberry seed oil, vitamin E, and aloe vera, it provides all day hydration. Cellutone Complex helps to firm look of skin and reduce appearance of cellulite.

Isle of ParadiseSelf Tanning Glow Drops

Size: 1.01 oz/ 30 mL·ITEM: 2078327

Color: Medium

2.7K Reviews


No Fuss Tanning!...I’m a self tan addict. I’ve used St Tropez, Bondi Sands, Loving Tan, and St Moriz to tan my fair freckled Irish skin and these drops are just as good, if not better, than any foam self tanner! this product! most self tanners you want to moisturize first before applying the tanning lotion.

What it is: A bottle of color-correcting self-tan glow drops for face and body that easily mix with your favorite moisturizer, serum, foundation, or body care for a custom glow.

Highlighted Ingredients:
- Glycerin: Hydrates skin.
- Avocado Oil: A fast-absorbing, skin-conditioning agent that is high in vitamins A and C.
- Chia Seeds: Rich in omega 3 fatty acids and support skin barrier function.

What Else You Need to Know: These custom glow Self-Tanning Drops for face and body were developed to work with your unique skin tone to visibly brighten, reduce redness, and even tone so you can glow your way. The level of glow is customizable based on the number of drops you mix with your moisturizer, serum, foundation, or body care.

TAN-LUXEWonder Oil Illuminating Self-Tan Oil

Size: 3.38 oz/ 100 mL·ITEM: 2118966

Color: Light/Medium

31 Reviews


I am a self professed “self tan expert” and this tanning oil is by far the best I have ever used! ...Best self tanner hands down...The key to a good self tan with this, & any self tan, is the foundation you use.

Which skin type is it good for?
✔ Normal
✔ Oily
✔ Combination
✔ Dry
✔ Sensitive

What it is:
An oil-based self-tanner for a luminous glow, featuring a cooling rollerball applicator.

Solutions for:
- Uneven skin tone
- Dullness and uneven texture
- Dryness

If you want to know more…
Rejuvenate, visibly sculpt, and tan. Wonder Oil is a true oil-based self-tanner with a cooling rollerball applicator. This unique self-tan oil is infused with tanning actives and a blend of six pure, plant, and omega oils including jojoba, argan, and raspberry seed oil. Organic tanning actives work to deliver a buildable, luminous glow.


no streaks, lasted all trip through applied lotion/sunscreen/chlorine, and was an appropriate color match for a fair skin tone! ...CLEAN SELF TANNER!!...This is the best self tanning mousse!! Most self tanners (St Tropez, Loving Tan, Bondi Sans) give me a rash/weird skin reaction.

What it is: A clear, lightweight, and hydrating water-to-foam formula with color-correcting actives for a deep, long-lasting, natural-looking glow.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Redness, Dullness, Uneven Texture

Highlighted Ingredients:
- Avocado Oil: High in vitamins A and C, it’s a fast-absorbing skin conditioning agent.
- Chia Seeds: Rich in omega-3 fatty acids, they support skin barrier function.
- Grapefruit Oil

Ingredient Callouts: This product is vegan, cruelty-free.

What Else You Need to Know: This clear, lightweight mousse absorbs quickly so you can apply and go in minutes with zero transfer.

GivenchyPrisme Libre Loose Setting and Finishing Powder

Size: 0.42 oz/ 14.50 mL·ITEM: 2364636

Color: 4 Mousseline Acidulée - for medium skintones

1.9K Reviews


perfect for fair skin...This product however was made perfectly for fair skin as it has pink undertones. I don’t have any issues with a white cast or discolored patchiness. ...It imparts a softness to the skin and really conceals pores & fine lines. Satin blanc is good for winter (I'm fair) and taffetas beige works with a bit of a tan on me.

What it is: An ultra finely milled setting powder that resists caking and is designed to mattify, blur, & illuminate the complexion for a perfected makeup result.

Finish: Matte

Formulation: Loose Powder

Highlighted Ingredients:
- Vitamin E: provides antioxidant protection

Melt CosmeticsSexFoil Liquid Highlighter

Size: 1 oz/ 30 mL·ITEM: 2477982

Color: Peaches & Cream - golden peach

18 Reviews


I went in to get Iconic London and left with this bad boy! Self tanner looks blah on my face. I use cream and powder bronzer, but wanted something a little more glowy but not sparkly. ...Nova looks more like a luminous self tanner.

What it is: A highlighter that drenches your skin with an emulsion of liquid pearl pigments to illuminate, hydrate, and add radiant dimension—because everything looks better wet.

Coverage: Light



Ingredient Callouts:
Free of parabens. It is also vegan and cruelty-free.

What Else You Need to Know: This lightweight liquid formula allows for a smooth application with a transfer-resistant finish. Wear it all over your face and body, mixed with foundation, or alone for a natural-looking glow.


I was nervous about using it because you never know what your going to get with a self tanner, it's usually just trial and error. But this turned my extremely fair skin a lovely tan shade after one use. ...Easy self-tanner!...Isle of Paradise is such a good self-tanning brand so I was so excited to try their Night Glow Self-Tan Face Mist!

What it is: A relaxing, gradual self-tan face mist that hydrates and soothes skin while you sleep so you wake up glowing.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Redness, Dullness, and Uneven Texture

Highlighted Ingredients:
- Jasmine Oil: Helps soothe skin.
- Argan Oil: Moisturizes skin.
- Hyaluronic Acid: Provides hydration.

Ingredient Callouts: This product is vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This unique oil-and-water bi-phase face mist combines brightening jasmine and argan oils with hyaluronic acid and glycerin to hydrate and soothe skin while a gradual tan develops as you sleep.

ClarinsSelf Tanning Milky Lotion

ITEM: 2534527

Size: 4.2 oz/ 125 mL

2 Reviews


I washed my face in the morning also and it was still tan! I have sensitive skin and I didn’t break out from this like I did from the tan luxe stuff.

What it is: A hydrating self-tanning lotion for face and body that delivers a sunkissed glow and up to 24-hour hydration.

Skin Type:
Normal, Dry, Combination, and Oily

Skincare Concerns: Dullness and Uneven Texture

Formulation: Liquid

Highlighted Ingredients:
- Self Tan Complex with DHA and Erythrulose, two 100% naturally sourced plant sugars: Creates a natural tanned appearance on the skin’s surface.
- Aloe Vera: Binds moisture to the skin for nonstop hydration.
- Vitamin E: Protects skin from harmful free radicals.

What Else You Need to Know: Clarins’ Self Tanning Milk Lotion provides a tailor-made tan, from sun-touched to deep bronze.


Blotchy and streaky compared to the tanning water...I’m usually an avid self tanner but for some reason this hyglo self-tan serum leaves me streaky and blotchy. ...First of all, I love that it contains Hyaluronic acid so it doubles as a self tanner and moisturizer. Additionally, it dries quickly and doesn’t have an odd smell that some self-tanners have.

What it is: A hyaluronic acid infused gradual self-tan serum for the body.

Highlighted Ingredients:
- Hyaluronic Acid: Hydrates skin.
- Grapefruit Oil: Contains visibly brightening and calming properties.
- Avocado Oil: Conditions skin with vitamins A and C and improves the look of skin elasticity.

What Else You Need to Know: Say hello to hydrated skin with Isle of Paradise’s moisture-boosting gradual-tan serum for the body. Infused with hyaluronic acid and enhanced with a gradual glow, use for visibly brighter, firmer, and glowing skin all over. The lightweight formula delivers a quick burst of moisture that absorbs within seconds and is never tacky.

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