Top Coat Mascara

What it is: A buildable, tubing, black mascara delivering all-day smudge-proof lashes that mimic the look of lash extensions with instant volume and definition.

Formulation Type: Volumizing, Lengthening

Benefits: Long-wearing

Highlighted Ingredients: 
- Shea Butter: Softens and conditions lashes.

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Enter the one-coat-wonder, two-coat-wow mascara. This buildable, black, tubing formula delivers smudge-proof lashes with immediate volume and definition and all-day staying power. Clinically shown to

What it is: A lengthening and volumizing mascara designed to deliver sexy, extension-effect lashes that curl with every coat.

Formulation Type: Volumizing, Lengthening

Highlighted Ingredients:
- Biotin: Supports strong, healthy-looking lashes.
- Collagen: Visibly boosts lash volume.
- Peptides: Enhance the look of lash length and fullness.

Ingredient Callouts: Free of parabens, phthalates, mineral oil, and sulfates SLS & SLES. It is also cruelty-free.

What Else You Need to Know: Meet the ultimate mascara, a formula for extension-effect lashes that curl with every coat. Create extreme volume while lengthening and sculpting your lashes from root to tip—without any flaking, clumping, or smudging.

What it is: An award-winning, mega volumizing mascara for super-thick, ultra dramatic falsie-level lashes.

Formulation Type: Volumizing

Highlighted Ingredients: 
- Hollow Heart-Shaped Fibers: Create longer, fuller, thicker-looking lashes.

- Hemp-Derived Cannabis Seed Oil: Conditions to keep lashes soft, not stiff.

- Vegan "Beeswax": Keeps fibers locked onto lashes, preventing fallout.

Ingredient Callouts: This product is gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This buildable mascara lets you turn up the volume for dramatically longer, fuller-looking lashes. 

What it is: A serum-infused mascara that lifts, lengthens, and defines with all-day stay; powered by a pentapeptide lash serum to visibly thicken lashes over time.

Formulation Type: Volumizing, Curling, Lengthening

Highlighted Ingredients: 
- Myristoyl Pentapeptide-17: A five-amino-acid peptide that visibly increases lash density over time.

- Vitamin B5: Moisturizes, prevents lash damage, and improves luster and sheen.

- Patented Emulsion Wax Blend: Wraps each lash in a strong, flexible coat, keeping them long and lifted.

What it is: A long-wearing, ultra-creamy black mascara—in a mini size—with a brush that coats every lash for an outrageously thick, lifted look.

Formulation Type: Volumizing, Lengthening

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: Get big, bold, thick lashes that go beyond volume. This ultra-black, mini mascara creates a full-bodied look for an unreal, dramatic lash effect. It’s sweat-, humidity-, and transfer-resistant and features a tapered brush to coat, curl, and lift your lashes.

What it is: A texturizing and setting eyebrow wax that provides the ultimate in eyebrow styling with extreme 12-hour hold.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: The Fluff & Fix Brow Wax is your cheat for an instant brow lift. In a single stroke, eyebrows are tamed, lifted, and look freshly styled all day long. The results are visible immediately: eyebrows appear denser and fuller after application. This setti

What it is: An extreme volumizing mascara with an innovative dual-sided brush that coats and defines every lash for mega curl, immediate length, and extra volume.

Formulation Type: Volumizing and Lengthening

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: The ultra-black and creamy formula means just one dip of mascara coats every lash for easy volumized, lifted, and longer lashes. The dual-shape brush has short and long bristles to lengthen and separate lashe

What it is: A visibly lifting, lengthening, and smudgeproof mascara that delivers flake-proof long wear, curl, and length with the richest black pigment for up to 24 hours.

Formulation Type: Volumizing, Curling, Lengthening

Benefits: Long-wearing

Highlighted Ingredients:
- Castor Seed Oil: Known to nourish and visibly thicken.
- Coconut Oil: Known to soften and strengthen.
- Argan Oil: Known to condition.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruel

What it is: An innovative mascara that delivers buildable volume and intense black color in a lightweight, flexible formula that won’t clump or smudge.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates.

What Else You Need to Know: Lash Moisture Complex creates a whipped, creamy formula to lift and build so lashes feel soft—never heavy or stiff. The exclusive, full-bodied brush’s ribbed bristles capture and coat each lash for an intense effect. Blackened pigments wrap lashes from root to tip for rich color and bold dimension.

Clinical Results: Based on an independent US consumer study of 32 women:
- 96% achieved full and maximum volume
- 100% saw visible base-to-tip curl