Brownish Eyeshadow

What it is: A palette inspired by Tom Ford’s philosophy of sculpting features with light and symmetry that contours eyes with melting, magnetizing shades.

What Else You Need to Know: Infused with a pigment technology that combines lush emollients and mimics the structure of skin’s ceramides, Eye Color Crème long-wearing eyeshadows move with skin for a crease- and flake-resistant finish and high-impact intensity.

What it is: An all-in-one palette for immediate, effortless looks, from on-the-go to ultra-glam.

Ingredient Callouts: Free of parabens, phthalates, mineral oil, and sulfates SLS & SLES. It is also cruelty-free.

What Else You Need to Know: Nouveau Palette’s reinvented mattes and multidimensional metallics leave everything to your imagination with amped-up neutrals, perfect pops of color, and a fresh green story that feels ethereal. *Three shades (Wisteria, Paloma, and Metro) are not for use near eyes.

This Palette Contains:
- 9 x 0.047 oz/ 1.3 g Eyeshadows in Wings (metallic silver green with sparkling reflect), SLE (metallic blonde gold), Belle (metallic antique bronze), Lili (metallic rose gold with multidime

What it is: An everyday eyeshadow palette with rosy neutrals, pinks, purples, and mauves in a mix of matte and shimmer finishes for glam or natural eye makeup looks.

Ingredient Callouts: Free of parabens. It is also gluten-free and cruelty-free.

What it is: A daily wardrobe of rose-toned neutral shades that will become your daily go-to palette. A mix of warm, cool, and neutral matte, satin, and pearlescent shades with 2 cream bases that create the perfect, rich canvas for your shadows.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free and cruelty-free.

What it is: A first-of-its-kind neutral-toned eyeshadow palette with 12 creamy, buildable shades curated for every skin tone with a featherlight, matte finish.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What it is: A palette of coordinated eyeshadows that comes in a range of finishes designed to create iconic, soft-to-bold TOM FORD eyes.

What Else You Need to Know: With this palette, you can achieve multiple looks from a bold, smoky eye, to a sexy splash of color, and everything in between. The four luxurious finishes—sheer sparkle, satin, shimmer, and matte—are formulated with advanced color processes and offer a spectrum of intensity and effects. Two custom applicators are also included.

What it is: A clean, plant-derived performance eyeshadow stick with major pigment payoff.

Highlighted Ingredients:
- Ceramides
- Caffeine
- Glycerin

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: These Shadow Slide Long Wear H20 Shadow Sticks are clean, high-performance eyeshadows with major pigment payoff and a hydrating, cooling sensation from Freck Beauty’s 40 percent water-based formula. They contain caffeine that works to visibly depuff lids, while Japanese loquat leaf extract helps visibly ease inflammation.

Clinical Results: Based on an in-home use study of 37 subjects:
- 95% said it was highly pigment

What it is:  Wet slurry eyeshadow formula with high-shine finish & silky texture. Micro-fine glitter for a wet-look effect & supercharged sparkle up to 16 hours.

Ingredient Callouts: It is vegan and cruelty-free.

What Else You Need to Know: This glittery eyeshadow single gives you maximum sparkle, buildable intensity, and a long-lasting wet-look finish that feels smooth. The velvety vegan eyeshadow formula can be applied with a finger or blended with a brush for a diffused glow and radiant eye look.

What it is: A weightless shadow stick with an angled tip that glides seamlessly to deliver rich, crease-resistant pigment that lasts all day.

Benefits: Long-Wearing

Highlighted Ingredients:
- Upcycled Grape Extract: Zero-waste, antioxidant-rich ingredient that visibly reduces fine lines.

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: Art inspired—no artistry required. This new slant on eyeshadow melts into skin and moves with your lids. Use the flat side for a wash of all-over color, or the edge to line, define, and brighten. Available in a range of matte and shimmer shades for mixing, matching, and creating your own unique look.

Clinical Results: