Makeup For All Day

What it is: A finely milled, blurring, loose setting powder that delivers 24-hour shine control and a smooth matte finish for all day wear. Now in 7 shades! 

Highlighted Ingredients: 

- Performance Powder Microspheres: Create a silky-smooth texture.

- Surface-Treated Pigments: Aid in skin adhesion.

- Soft-Focus Powders: Visibly blur fine lines and improve the look of textured skin.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances.

What it is: A lightweight, hydrating makeup primer for normal to dry skin that nurtures, keeps skin comfortable all day, and extends foundation wear.

Skin Type: Normal, Dry, and Combination

Highlighted Ingredients:
- Grape Seed Oil and Sodium Hyaluronate: Hydrate skin.

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: This lightweight yet moisture rich face primer instantly hydrates skin, and keeps it hydrated all day and extends makeup wear. Formulated with grape seed oil and sodium hyaluronate, this fast-absorbing formula melts into skin, for a silky-smooth finish that normal to dry skin types will love.

What it is: A mattifying primer for combination-to-oily skin that delivers maximum all-day shine control while improving and extending the wear of foundation.

Skin Type: Normal, Combination, and Oily

Highlighted Ingredients:
- Blue Agave Extract: Helps to mattify the skin.

Ingredient Callouts: This product is oil-free and cruelty-free.

What Else You Need to Know: Mattify skin, fight shine all day, and smooth the look of pores without feeling tight or dry with the Pro Filt'r Mattifying Primer. Paired with Pro Filt'r foundation (sold separately), this oil-free primer—made with Blue Agave Extract and blurring powder—helps makeup blend better, last longer, and stay fresh all day without caking.

What it is:
An easy-application, waterproof liquid liner that stays on all day and night.

What it does:
This easy-glide, quick-dry precision liner stays in place until you say when—no smudges, feathering, or running. The thin, marker-like tip is easy to use, even for the beauty beginner, and delivers any look—from a thin line to a bold, dramatic stroke. It goes on smoothly without skipping, smudging, or pulling, and lasts all day.

What it is: A three-piece magnetic, multi-stacking and multitasking makeup set for an easy, cheeky, fun flush of all over face blush and glow.

Highlighted Ingredients: 

- Gelled Emollient Complex: Moisture and barrier protection properties.

- Rosehip Oil: Rich in vitamin A, moisturizing oil with that diminishes visible signs of aging. 

- Green Tea: Diminishes visible signs of aging and is an antioxidant.

What it is: A lightweight and hydrating Korean priming serum hybrid with Diamond Mineral Powder for visibly smooth and long-lasting makeup wear.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Dryness, Dullness, and Uneven Texture

Formulation: Serum

Highlighted Ingredients:

- Diamond Mineral Powder: Creates a visibly translucent glow and smooths skin’s appearance.

- Light Fit Prep Technology: Helps makeup last longer.

- Ceramide Hydration Gel: Delivers and locks in moisture for an oil-water balance.

Ingredient Callouts: Free of parabens

What it is: A non-sticky, alcohol-free, dewy setting spray with a microfine mist that sets makeup for up to 12 hours, so skin stays glowy and makeup doesn't fade.

Finish: Radiant

Formulation: Lightweight Spray

Skin Type: Normal, Dry, and Combination

Highlighted Ingredients:

- Blue Agave Extract (Blue Agave Grip Phase): Sets makeup to prevent melting, fading, and creasing.

- Hyaluronic Acid and Niacinamide (Vitamin B3): Hydrate, and refresh skin for a dewy finish that doesn't look or feel greasy.

What it is: A prep-and-set eye primer that boosts eyeshadow color and ensures crease-proof, non-smudging, stay-in-place eye looks that last up to 24 hours.

Finish: Natural

Skin Type: Normal, Oily, Dry, Combination

Ingredient Callouts: Free of parabens, phthalates, and sulfates SLS & SLES.

What Else You Need to Know: This translucent-finish primer is suitable for all skin tones, proving itself to be a resilient ally. It extends eyeshadow wear and reduces creasing. It also blurs skin texture, creating a polished look that lasts up to 24 hours.

What it is: A multitasking, skin-enhancing mist that sets, hydrates, and protects all in one step, leaving skin feeling supple, smooth, and revitalized.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Dryness

Highlighted Ingredients:
- A Microfine Veil Made from Extracts and Polymers: Comfortably sets and keeps makeup in place all day.
- Cacao Peptides and Moringa Seed: Helps defend skin from harmful blue light and pollution.
- Microalgae Spirulina Extract: Absorbs easily into the skin to hydrate.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan.

What Else You Need t