Mascaras For Straight Lashes

What it is:
A spectacular waterproof mascara formula that curls lashes and adds volume.

What it does:
This revolutionary waterproof formula glides on with a curved brush to deliver the exceptional curling power of Diorshow Iconic mascara.The curved brush, inspired by professional hair care curling tools, styles every lash from bottom to top. High-precision ingredients provide intense definition and hold without clumping or smudging, and the revolutionary formula creates instant oversized volume and curl day after day.

What it is: An extreme lengthening & lifting mascara with magnetically enriched formula that works with the magnetic core to extend lashes 40% longer.

Formulation Type: Lengthening

Benefits: Long-wearing

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.

What Else You Need to Know: The innovative extender brush features a magnetically charged core that pulls the magnetic, mineral-enriched formula up and out beyond the tips of lashes for extreme length and powerful lift.

What it is: An extreme lengthening & lifting mascara with magnetically enriched formula that works with the magnetic core to extend lashes 40% longer.

Formulation Type: Lengthening

Benefits: Long-wearing

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.

What Else You Need to Know: The innovative extender brush features a magnetically charged core that pulls the magnetic, mineral-enriched formula up and out beyond the tips of lashes for extreme length and powerful lift.

What it is: A mascara, for volume and immediate lash lift, that has a continuously buildable, clump-resistant formula.

Formulation Type: Volumizing, Curling, Lengthening

Benefits: Long-wearing

What Else You Need to Know: This mascara's continuously buildable, clump-resistant formula makes it MAC Cosmetics’s best mascara for volume and immediate lash lift and length. The Superstack Mega Brush delivers volume to longer or upper lashes, while the Superstack Micro Brush delivers precise application to shorter or lower lashes.

What it is:
A volumizing, thickening mascara with an instant Hollywood false lash effect.

What it does:
Legendary Lashes Volume 2 is a brand new reformulated mascara to give you volumized lashes in a long-wear, smudge-proof, humidity-resistant formula that increases volume by up to 507 percent after just one application. The intense jet black color will add the finishing touches to any eye makeup. Create a wing lash, doll lash, or Hollywood-style false lash depending on how you apply.

What it is: An innovative mascara that delivers buildable volume and intense black color in a lightweight, flexible formula that won’t clump or smudge.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates.

What Else You Need to Know: Lash Moisture Complex creates a whipped, creamy formula to lift and build so lashes feel soft—never heavy or stiff. The exclusive, full-bodied brush’s ribbed bristles capture and coat each lash for an intense effect. Blackened pigments wrap lashes from root to tip for rich color and bold dimension.

Clinical Results: Based on an independent US consumer study of 32 women:
- 96% achieved full and maximum volume
- 100% saw visible base-to-tip curl

What it is:
A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook ‘n’ Roll™ brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes.

What it does:
Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits.

What it is:
A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook ‘n’ Roll™ brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes.

What it does:
Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits.

What it is:
An innovative mascara that delivers buildable volume and intense black color in a lightweight, flexible formula that won’t clump or smudge.

What it does:
This explosive, volume-building mascara features Lash Moisture Complex for a whipped, creamy formula that lifts and builds without clumping or smudging. Lashes feel soft—never heavy or stiff. The exclusive, full-bodied brush has ribbed bristles that capture and coat each lash for an intense effect. Lashes are smoothly wrapped from root to tip in blackened pigments for rich color and bold dimension.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What it is: A volumizing and lengthening mascara clinically tested to stretch the look of lashes for wider, longer, and eye-opening results.

Highlighted Ingredients:
- Biotin: Supports stronger, healthier-looking hair and skin.
- Collagen: Helps to create the appearance of increased lash volume.
- Peptides : Enhance the appearance of lash length, fullness, and volume.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product also comes in recyclable packaging.

What Else You Need to Know: Developed with plastic surgeons, this lengthening mascara coats natural eyelashes with lash-thickening volume for a fuller-looking lash line. It’s infused with lash-lifting polymers.