Mermaid Makeup

What it is: An innovative, self-setting, water-based gel formula with suspended multicolored, multi-chrome flakes.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free and cruelty-free.

What Else You Need to Know: The easy-to-use, multi-chrome flake formula requires no mixing medium or adhesive to apply onto eyes or face. This hyper-metallic product allows you to create long-wearing, multidimensional looks without the worry of fallout.

What it is:
A waterproof, intensely black, volumizing mascara with an hourglass-shaped brush that separates, coats, and curls each lash to voluptuous perfection.

What it does:
Now in a waterproof formula, Better Than Sex Waterproof mascara has a volumizing formula with added high-performance and water-resistant polymers for waterproof, sweat-proof, play-proof wear.

What it is: A weightless, long-wear, cream-powder hybrid highlighter—in solos and duos—with a hyper-metallic finish, in a range of shades designed for all skin tones.

Ingredient Callouts: Free of parabens and phthalates. This product is also cruelty-free.

What Else You Need to Know: Killawatt Foil has the same creamy texture as the original, in a new, mega-reflective, foil-like finish. These buildable, color-rich luminizers come in rule-defying shades that look killer on all skin tones. The cream-powder hybrid melts into skin and blends with almost zero effort.

What it is: An award-winning, multi-use, long-wearing, waterproof, and buildable all-over high pigment color.

Benefits: Long-wearing, Waterproof

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Experience a range of layer-able finishes (nude, matte, metallic, liquid metal, foil, sparkler, glaze) in budge-proof shades. Colorfix features squeezable packaging with a precision tip to mix, match, layer, a

What it is: A weightless cream highlighter in an easy-to-apply, mistake-proof stick that glides on for immediate blurring, diffusing, and luminizing effects that last.

Finish: Radiant

Formulation: Stick

Ingredient Callouts: Free of parabens, phthalates, mineral oil, and sulfates SLS & SLES. It is also cruelty-free.

What Else You Need to Know: Stick Highlighter is an ultra-smooth, shimmering, cream multitasker for immediate light and luminosity in a swipe. Its weightless, second-skin formula builds, blends, and melts effortlessly into a complexion-perfecting, soft-focus finish. It’s available in six illuminating shades that don’t streak, patch, or smudge.

What it is: A color-shifting, multi-chrome, waterproof micropencil that creates smoldering and graphic lines.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This multi-chromatic pencil transforms colors in different lighting environments.

What it is: A three-barrel wand that makes styling the effortless, frizz-free Aussie beach waves a breeze.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Frizz
- Hold and Style Extending
- Curl-Enhancing

Key Benefits:
- Easy to use
- Long-lasting style performance
- Works on any hair texture

What Else You Need to Know: The tourmaline ceramic and ionic technology leave hair smooth, frizz-free, and evenly styled. The adjustable temperature setting is for any hair type and texture.

What it is: A three-barrel wand that makes styling the effortless, frizz-free Aussie beach waves a breeze.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Frizz
- Hold and Style Extending
- Curl-Enhancing

Key Benefits:
- Easy to use
- Long-lasting style performance
- Works on any hair texture

What Else You Need to Know: The tourmaline ceramic and ionic technology leave hair smooth, frizz-free, and evenly styled. The adjustable temperature setting is for any hair type and texture.

Fragrance Family: Fresh

Scent Type: Fresh Solar

Key Notes: Frangipani, Coconut, Salt Water

Fragrance Description: A solar-floral perfume led by lush tropical blooms like frangipani, paired with island coconut. Salt water and skin musks amplify your natural scent, while ambrox and sandalwood give it a creamy, woody warmth that lasts for ages. Ylang-ylang and gardenia elevate the beachy vibe with a cool elegance.

About the Bottle: Here’s an oversized bow, perfectly imperfect. The LoveShackFancy perfume bottle references founder Rebecca Hessel Cohen’s lifelong love

What it is: A trio of bestsellers featuring a full-size Air Dry Mousse, a mini Leave-In Conditioner, and a hair towel—designed to reduce frizz, provide weightless hydration, and enhance volume with soft, touchable texture.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Damage, Split Ends, and Breakage

- Dryness

- Volumizing

Key Benefits: 
- Adds volume and body for visible fullness without crunchiness

- Hydrates, prevents frizz, smooths, and softens

- Reduces hair drying time and prevents breakage