Easy Eye Makeup

What it is: A super-long-wear shadow stick that glides onto lids without tugging to create an effortless matte or pearl finish, perfect for sensitive eyes or oily lids.

Highlighted Ingredients:
- Caffeine: Known to help inflammation and puffiness while visibly brightening.
- Hydrolyzed Collagen: Known to tighten the look of skin and visibly reduce fine lines and wrinkles.

What Else You Need to Know: Superhero No-Tug Shadow Sticks are everything you love about eyeshadow, now in an easy-to-use cream shadow stick with up to 16-hour wear. Featuring IT Cosmetics’ exclusive no-tug technology, this blendable, waterproof eyeshadow stick glides onto your lids without tugging on your delicate eye area.

What it is: A collection of three mini Naked eyeshadow palettes featuring original Naked shades, each with a mix of six richly pigmented eyeshadow shimmers and mattes.

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: Each Naked Your Way Mini Eyeshadow Palette includes a mix of buttery whipped mattes and high-shine shimmer eyeshadows with notoriously Naked payoff. Each shade has a blendable, creamy texture and lasts up to 12 hours for long-lasting and vibrant eye makeup looks. You are the creator and Naked Minis are your muse. You can create anything from simple makeup looks to glam makeup looks.

Palette Size: 4.25"w x 0.55"d x 2.2"h (mini size)

What it is: A mistake-proof pen liner with all the drama of a liquid eyeliner without the drama of putting it on.

Ingredient Callouts: Free of parabens and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: CLINIQUE's mistake-proof pen creates a clean line in one steady sweep. The tapered, ultrafine precision brush paints on pure, deep color both thin and thick. The High Impact™ Easy Liquid Liner offers up to 24-hour smudge and budge-resistant wear. It is ophthalmologist-tested and appropriate for sensitive eyes and contact lens wearers.

What it is: An easy-application, travel-size, waterproof liquid liner that stays on all day and night.

What Else You Need to Know: This travel-size, easy-glide, quick-dry precision liner stays in place until you say when—no smudges, feathering, or running. The thin, marker-like tip is easy to use, even for the beauty beginner, and delivers any look—from a thin line to a bold, dramatic stroke.

What it is: This beginner-friendly lash adhesive pen makes it easier than ever to apply false lashes and the clear formula means no eyeliner skills are needed.

Highlighted Ingredients:
- Aloe: Soothes and moisturizes.
- Vitamin E: Protects the skin and has soothing properties.
- Green Tea: Rich in antioxidants and defends against environmental aggressors.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Simply line, lash, and g

What it is: A nude eyeshadow palette with two easy-to-wear, satin-matte eye looks—one cool, one warm—with a creamy, velvet formula that is smoothing and flattering for all.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free and cruelty-free.

What Else You Need to Know: This palette includes three cool, caramel-brown shades and three warm, bronze shades for a universally flattering nude-toned, smokey eye look.

What it is: An easy-to-use, highly pigmented, jet-black eyeliner pen with a brush tip for smooth, precise lines that remain smudge-resistant for up to 12 hours.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This liquid eyeliner flows through an internal ball shaker to a brush tip composed of flexible fibers for an easy eyeliner application that hugs the lash line and doesn’t drag or skip. The highly pigmented formula

What it is: A silky monochromatic eyeshadow trio of essential signature shades in three buildable talc-free finishes: matte, satin, and metallic.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Wear your signature shade three ways. Each curated eyeshadow trio features three finishes for an easy eyeshadow look: a smooth matte eyeshadow, a satin eyeshadow with a soft sheen, and a shimmery metallic eyeshadow with sparkle.

What it is: A kit with salon-grade lash extensions you can apply in minutes, plus a stronger, longer-lasting bonding adhesive and a spray remover.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.

What Else You Need to Know: Experience smoother, longer-lasting wear with the ultimate at-home lash system. The reformulated bond adhesive is easier to control, dries faster, and lasts longer for a seamless application, while the spray remover ensures easy extension removal.

What it is: An intensely pigmented, blendable eyeshadow stick to define every eye shape and flatter every skin tone, available in matte and shimmer shades.

What Else You Need to Know: Expert-level eyeshadow just got easy. Create endless eye looks with these long-wear, twist-up eyeshadow sticks that deliver high-impact color intensity. It comes in a slim, twist-up stick for easy application and is easy to blend. The matte and shimmer shades resist creasing, fading, sweat, and heat, and are transfer- and waterproof.