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Trending Mascara

Sephora customers often prefer the following products when searching for Trending Mascara.

Looking for the perfect best mascara for long lashes to enhance your lashes and make your eyes pop? Look no further than our Trending Mascara collection. From lengthening to volumizing, these sought-after mascaras are designed to give you the fluttery lashes of your dreams. Whether you prefer a natural look or want to go bold with dramatic lashes, our Trending Mascara selection has something for everyone. Get ready to bat those lashes and achieve show-stopping eye looks with the latest and most popular mascaras on the market.

ILIALimitless Lash Lengthening Clean Mascara

Size: 0.27 / 8·ITEM: 2335198

Color: After Midnight - Soft Black

5.3K Reviews

$40.00

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This is my fav mascara that I have worn for years. I’ve tried better than sex, I’ve tried all the trendy mascaras that people have said are the best. ...Great clean mascara. Does smudge easier than other mascaras but good for long wear

What it is: An award-winning clean mascara that lengthens, lifts, and separates—now in a new brown shade. Safe for sensitive eyes.

Formulation Type: 
Volumizing and Lengthening


Benefits: Long-wearing


Highlighted Ingredients: 
- Arginine and Biotin: Powerful lash-care heroes that help strengthen and fortify.

- Organic Shea Butter: Weightlessly conditions and adds a soft, flexible feel.

- Ethically Sourced Beeswax: Nourishes and defines lashes without clumping.


Ingredient Callouts: This product is gluten-free, cruelty-free, and comes in recyclable packaging.

$19.00

I have long lashes and this is the perfect mascara to elevate the look of my lashes. It give them fullness and length. it is perfect for the new “clean girl” trend....This mascara is super nice!! It gives me length and that feathery natural lash for everyday natural makeup which I love!

What it is: A mini universal mascara with a unique eye-hugging brush to lift, lengthen, curl, and volumize every lash type for a lusher look.

Formulation Type:
Volumizing, Curling, and Lengthening

Benefits: Long-wearing

Highlighted Ingredients:
- Castor Oil: Conditions, softens, and nourishes lashes.

Ingredient Callouts: Free of parabens. It is also vegan and cruelty-free.

What Else You Need to Know: Finding the perfect mascara comes down to your lash type, which differs from person to person. This weightless, easy-to-build formula and curvy, multi-length brush are made to give every lash type (fine/sparse, full/thick, straight, and curly) more lift, length, curl, and volume.

$41.50

There's something about the want in this mascara that really made my eyes pop. I've followed trend mascaras and I can honestly say this one if better than any other I have tried....Not the best mascara from the brand...The lash effect is fluttery and seperated but it doesnt add volume like the Big Monsieur Mascara. Also the Teint Idole mascara doesnt seem to build up like other mascaras.

What it is: A volumizing and lengthening mascara that targets every single lash for instant lift, length, and fanned-out volume without clumps.

Formulation Type: 
Volumizing, Lengthening


Highlighted Ingredients: 
- White Tea Extract: An antioxidant-rich ingredient that conditions and cares for lashes.


Ingredient Callouts: Free of mineral oil and sulfates SLS & SLES.


What Else You Need to Know: This mascara has a curved wand that pushes up and fans out lashes for an open-eye effect with up to 24 hours of lasting power. 360 micro-size bristles grab and lengthen every lash from root to tip (no matter how small), while the

Urban DecayTube Job Lash Augmenting Tubing Mascara

Size: 0.27 oz/9.57 ml·ITEM: 2942886

Color: Intense Black - black

2.9K Reviews

$37.00

Great volume mascara...[I received this product in exchange for my honest review] The urban decay mascara is great. This mascara gives my lash a full volume, which I haven’t noticed in other mascaras it’s not clumpy like others and give my lashes the full boost. ...This is a beautiful mascara! I love tubing mascaras and this one is awesome!

What it is: An anti-clump, anti-smudge, and anti-sweat tubing mascara that delivers up to 24 hours of lifted and lengthened lashes.

 
Formulation Type: 
Curling, Lengthening


Benefits: Long-wearing


Highlighted Ingredients: 
- Peptides: Nourish and strengthen lashes.

- Hyaluronic Acid: Hydrates and conditions lashes.

- Castor Oil: Strengthens lashes.

$23.00

It took a lot of adjustments with a dry mascara wand to undo those spider legs. I know it’s a trend and I know other people like that. ...The best mascara in the market! Tried so many mascaras but nothing beats Huda!!!

What it is: Inspired by the color blocking fashion trend, this limited-edition mini, electric 'Legit Blue' shade of our iconic Legit Lashes mascara, offers the same length, volume and curl as our OG, but in a fun and flirty color to make your eyes pop!


Ingredient Callouts: This product is cruelty-free.


What Else You Need to Know: This dual-sided mascara features two full size brushes and formulas designed to give you the perfect lashes. Whether you use both sides together or separately, this mascara allows you to customize your look according to your mood. The "Volume" side: This formula features low-gravity fibers for a volume beyond belief—without the weight or stiffness.

$22.00

Great for getting that trendy brow lamination effect at home without spending salon money.

What it is: A texturizing and setting eyebrow wax that provides the ultimate in eyebrow styling with extreme 12-hour hold.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: The Fluff & Fix Brow Wax is your cheat for an instant brow lift. In a single stroke, eyebrows are tamed, lifted, and look freshly styled all day long. The results are visible immediately: eyebrows appear denser and fuller after application. This setti

$21.00

I’ve tried probably a hundred mascaras , this so far is the best. The main thing is just take your time with the big brush- I don’t know WHY the trend is for cumbersome design- and have a disposable mascara wand ready for a re-comb just in case the huge brush deposits a glob...BEST Mascara Ever...Best Mascara Ever,I've tried ALOT of mascaras and beside Thrive this is one of the best. it make small unnoticeable eyelashes plump and beautiful.

What it is: A travel-size, vegan mascara that lifts lashes and delivers a fully-loaded flutter for up to 16 hours.

Highlighted Ingredients:
- Babassu: Nurtures lashes.
- Biotinoyl Tripeptide-1: Supports natural micro-circulation near the hair follicle to prevent atrophy and visible signs of aging.
- Hydroxyethylcellulose and Sunflower Seed Wax: Plant-derived ingredients that thicken the look of lashes, naturally.

Ingredient Callouts: Free of parabens, formaldehydes, phthalates, mineral oil, and triclosan. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This vegan, lash loving formula is plant-powered by babassu to nurture and condition lash hair.

SaieMascara 101 Lengthening and Lifting

Size: 0.31 oz / 10 g·ITEM: 2414019

Color: Black - Black

752 Reviews

$38.00

Best clean mascara...I’ve tried many clean mascaras and this one it’s really good. No flaking, good volume and length, easy to apply. ...I like this mascara. u do have to work w it. I wouldn't give it 5 stars bc I have other mascaras that I love more

What it is: Lifting and lengthening mascara for full, feathered lashes in a flash.

Formulation Type: 
Lengthening


Highlighted Ingredients: 
-Beeswax: Allows the mascara to coat, lengthen, and stiffen (but not harden) lashes.

- Shea Butter: Moisturizing and nourishing, it also creates a silky, smooth texture.

- Hydra-Mineral Complex: Rich in minerals for lash strengthening.


Ingredient Callouts: This product is cruelty-free.


What Else You Need to Know: This formula uses nourishing shea butter, beeswax and our hydra-mineral complex to lift and separate every lash.

Too FacedBetter Than Sex Foreplay Waterproof Mascara Primer

Size: 0.27 oz / 8 mL·ITEM: 2693117

Color: Deep Black - pitch black

590 Reviews

$41.00

Cool product, my first black mascara primer...I am pretty familiar with Too faced better than sex line, I don’t like the mascara, though I like the liner. And now I am thankful that Influenster let me try this trendy new product....This mascara primer, I have worn it by itself, with other mascaras, and falsies.

What it is: A pitch black, waterproof, nourishing, lengthening, lifting, and thickening mascara lash primer that delivers up to 24-hour improved mascara wear.


Formulation Type: Volumizing, Curling, Lengthening


Benefits: Long-wearing, Waterproof


Ingredient Callouts: Free of parabens and mineral oil. It is also cruelty-free.


What Else You Need to Know: Nourishing formula wraps lashes in a blend of argan and grape seed oils to deliver up to 24-hour improved mascara wear. The double-arch molded crescent brush separates and coats each lash from root to tip with deep black pigments. 

MorpheMake It Big Mascara

ITEM: 2397453

Size: 0.26 oz/ 7.5 mL

181 Reviews

$16.50

I really love the packaging, it's very on-trend and aesthetically pleasing. I love the mascara, it makes my lashes long and dark. ...With the primer the mascara stayed put all day long! Most mascaras make my lashes clump but I did not experience this with this mascara!!

What it is: A mascara that makes a big statement on your lashes—and in your life.

What Else You Need to Know: This long-wearing mascara makes a bold statement, giving you large and in-charge lashes that won‘t flake out. Plus it has a curvaceous brush that coats even the smallest lashes.

This mascara is ophthalmologist tested and safe for contact-lens wearers.

Clinical Results: In a US clinical study of 50 consumers:
- 100% experienced instant volume
- 100% experienced an immediate lengthening effect
- 98% said the mascara was easy to build and layer

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“I had naturally a good amount of brows but when I was younger I suffered under the “overplucking” trend and now I have some sparse spaces”
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“I am extremely picky about mascaras as all wands are not created equal! With that being said, this mascara surprised me”
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“If you're a fan of blurred-edge lipstick trends (like tinted lip balms upgraded to lipstick form), this is your jam.Prep lips with balm or light exfoliant for smooth application”
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“I absolutely love this concealer. It became one of my favorites and puts a lot of other concealers to shame”
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“I've tried every mascara... Diorshow black out, YSL shocking, tons and tons of high end mascaras.. but none works best for my lashes than good ole Clinique Lash Doubling”
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“I only needed about 2 coats of each. Usually mascara is such a pain because after a few hours especially in the summer heat it wears off and you have it all under your eyes”
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“First non drug store brand I’ve really considered worth the extra money. I have long lashes that don’t need a curler. This mascara is very long-lash friendly”

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