Ingredient Callouts: Free of parabens. This product is also vegan and cruelty-free.
What Else You Need to Know: A vegan beauty favorite, this eye primer preps lids for shadow and eyeliner, intensifying color for all-day wear. Optical blurring pigments create a soft-focus effect that minimizes redness and smooths texture, while anti-aging skincare ingredients help fight the look of wrinkles and improve skin tone.
Clinical Results: In a 8-week clinical study:
- 100% of participants had a measurable improvement in the appearance of fine lines
- 100% had measurably brighter skin
- 97% had a measurable improvement in radiance and clarity
-Smooth on just a touch of Anti-Aging Eyeshadow Primer Potion.
-Apply eyeshadow while the primer is fresh for vibrant, just-applied color that lasts.
Urban Decay is beauty with an edge. It is feminine, dangerous, and fun…appealing to anyone who relishes her individuality and dares to express it. Known for their daring shade names and innovative products, Urban Decay carries one of the widest selections of color at Sephora—a main reason their brand is so much fun!
Urban Decay loves animals as much as they love makeup. Cruelty-free since day one, they’ve never tested their products on animals (and never will).
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If you are not completely satisfied with an online purchase or gift, you may return your U.S.or Canadian purchase in stores or by mail. Restrictions apply for returns made outside the U.S.