shu uemura
Izumi Tonic Strengthening & Thickening Rice Water Shampoo
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Highlights
About the Product
Item 2658771
What it is: A strengthening shampoo infused with Japanese rice water to gently cleanse, repair, and visibly thicken fragile hair—without stripping away hydration.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine and Medium
Hair Concerns:
- Thinning
- Volumizing
- Damage, Split Ends, and Breakage
Key Benefits:
- Leaves hair 30X stronger and visibly increases hair diameter
- Reduces split ends by up to 91 percent and protects against future damage
- Leaves strands soft, smooth, and shiny
Highlighted Ingredients:
- Rice Water: Is rich in amino acids, vitamins, and antioxidants that help restore damaged hair and prevent future breakage.
Ingredient Callouts: This product comes in recyclable packaging.
What Else You Need to Know: Inspired by yu-su-ru, the centuries-old Japanese beauty tradition of bathing hair in rice water, the Izumi Tonic range helps restore damaged strands, guards against future breakage, and reveals healthier, smoother hair. This strengthening shampoo provides a deep cleanse without stripping hair of essential hydration. The precious rice water it contains is sourced from Hyogo, Japan in an eco-friendly manner.
Fragrance Description: The vibrant, woody, musky fragrance reinterprets a breathtaking rice-field horizon. It opens with bergamot and lemon top notes and unfolds with a heart of precious ylang-ylang, iris, and sweet rice water resting on a base of sandalwood and vanilla.
Clinical Results: In a controlled study using a system of Izumi Tonic Shampoo, Mask and Serum
- Hair diameter is thicker, hair is shinier
- Hair is 30x stronger*
* When used system of Izumi Tonic Shampoo + Mask + serum vs. non. Conditioning shampoo
- Appearance of split ends is reduced by 91%**
**When used system of Izumi Tonic Shampoo + Mask + serum vs. non. Conditioning shampoo
Aqua/Water/Eau, Sodium Laureth Sulfate, Citric Acid, Cocamidopropyl Betaine, Sodium Hydroxide, Propylene Glycol, Sodium Chloride, Sodium Benzoate, Hexylene Glycol, Polyquaternium-10, Salicylic Acid, Linalool, Limonene, Butylene Glycol, Citronellol, Coumarin, Alpha-Isomethyl Ionone, Geraniol, Hydrolyzed Rice Extract, Parfum/Fragrance.
-Apply a quarter-size amount to wet hair.
-Massage into scalp using fingers and palms.
-Rinse thoroughly.
-Shampoo twice for extra hydration and nourishment.
-Follow with the Izumi Tonic Conditioner or Treatment Mask (each sold separately) for a complete professional regimen for fragile hair.
Pro tips:
-Start by applying to your scalp, then emulsify with water to create a lather.
-Massage your scalp and comb through mid-lengths and ends before following with a conditioner or mask.
Recycling Instructions:
-This product comes in a sleek, eco-conscious bottle made with 95 percent recycled plastic and eco-friendly ink.
-Recycle outer box.
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Dedicated to the artistry of hair in the most exclusive salons worldwide, shu uemura art of hair elevates professional haircare to an art with refined formulas infused with rare and precious ingredients. Deeply rooted in the vanguard vision of Mr. Shu Uemura, the Japanese beauty master, the innovative spirit of shu uemura art of hair has revolutionized the world of hair.