Silver Smoky Eye Makeup

What it is:
A game-changing palette that reinvents nude with revolutionary textures and colors.

What it does:
Reinventing nude so you can experience it like never before, The New Nude Palette by HUDA BEAUTY is versatile and wearable in equal measure. Delivering infinite possibilities, this unexpected palette encourages you to experiment, empower, and express yourself however you please.

The all-in-one eyeshadow palette consists of 18 highly-pigmented shades, ranging from flattering mattes to shimmer-drenched hues, and has everything you need to transform your lids. The carefully-curated lineup is studded with easy-to-use combinations—from soft berry to dusty copper, and rosy pink to golden taupe tones.

What it is:

A magnetic, stackable, all-over face palette blending iconic pigments with everyday artistry and wearability.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. These products are also vegan and cruelty-free.

What Else You Need to Know: This is the past, present, and future of Danessa Myricks Beauty captured in one palette. Lightwork 7 celebrates 10 years of artistry, community, and innovation with iconic pigments reimagined for today.

What it is:
A 24/7 Glide-On Eye Pencil in three new shades that pair perfectly with Born To Run Eyeshadow Palette’s neutral to smoky and bright to sultry eye looks.

What it does:
Keep the adventurous vibes going with three fun-loving shades of Urban Decay’s 24/7 Glide-On Eye Pencil. From a reddish-brown to a dark copper to a deep green metallic, these versatile shades will pair perfectly with any bold eye look you can dream up (each sold separately).

UD’s Born To Run 24/7 Glide-On Eye Pencils are your globe-trotting go-to. These two new shades and one cult-favorite (Lucky) are the perfect complements to any Born To Run eye look.

What it is: A creamy, matte eye pencil that offers rich definition and glides on effortlessly for bold to natural eyeliner looks.

Formulation Type: Eye Liner

Benefits: Long wearing

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free, cruelty-free, and comes in recyclable packaging.

What it is: A long-lasting, crease-proof liquid eyeshadow in multiple finishes with up to 16 hours of buildable color and a lightweight feel.

What Else You Need to Know: This liquid eyeshadow features pure color pigments in a water-infused formula for buildable, high-impact color that glides on smoothly and blends easily. The multipurpose applicator allows for a variety of bold eyeshadow, eyeliner, and smoky eye looks—no primer required.

Clinical Results: In a study conducted in 2013 with a panel of 65 women ages 20–50, for a one-week duration in France:
- 86.7% of women agree the product does not smudge after 16 hours of wear
- 92.3% of women agree the product has luminous color

What it is: A creamy palette with innovative, ultra-pigmented metallic, marble, and cream-to-powder eyeshadows that blend seamlessly to create an array of timeless looks.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: These creamy palettes include four different types of innovative shadows and formulas. Cream-to-mattes transform from cream to a soft powder with a matte finish—use these powders alone as a base or to add intensity to a look. The cream-to-metallic shade

What it is:
A three-piece mini eye set featuring metallic nude shades of the long-wearing, waterproof, budge-proof Magnetic Luminous Eye Color pencils.

What it does:
This mini set will take you from nude to metallic with three easy-to-use eye pencils. These über long-wearing Magnetic Luminous Eye Color pencils provide intense color and precise lining. They also highlight and prime lids for all-day wear. These fun pencils are waterproof and crease-proof—making them ideal for oily lids—to see you through morning to night. The creamy formula glides on smoothly, and is super easy to blend and create a quick, easy "nude, but better" look.

What it is: An eye palette with 18 shades of ultra-pigmented shadows and innovative textures for fiercely confident looks.

Ingredient Callouts: These products are cruelty-free.

What Else You Need to Know: Be an icy baddie and jump on the icy eyes trend with HUDA BEAUTY’s Icy Nude Eyeshadow Palette. The Icy Nude Collection is an unapologetically icy vibe that hides the fiery confidence within.

What it is: A beginner-friendly, crease-resistant liquid shadow with a built-in brush for a long-wearing, glazed and glowing eye look in seconds.

What Else You Need to Know: The glaze and glow with this liquid shimmer eyeshadow includes a built-in brush for easy application. The buildable shades include two duo chrome and four shimmer shades for versatility.