Bumble and bumble
Full Potential Hair Preserving Shampoo
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$50.00or 4 payments of $12.50 with 
or 
Standard size
About the Product
Item 1731686
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Thinning
- Volumizing
- Flaky/Dry Scalp
Key Benefits:
- Helps reduce breakage
- Helps to strengthen strands
- Exfoliates the scalp
Ingredient Callouts: Free of parabens, formaldehydes, phthalates, and mineral oil. It is also cruelty-free.
What Else You Need to Know: This exfoliating shampoo removes buildup that can clog pores. Use it as part of the Full Potential regimen to help reduce breakage.
Fragrance Description: This shampoo features top notes of citrus, middle notes of fresh florals, and base notes of leather, sandalwood, and amber.
Clinical Results: In a consumer test on 83 women, after one use of Full Potential Shampoo, Conditioner, and Booster:
- 80% of regimen users said hair looks fuller
In a consumer test on 100 women after four weeks use of Full Potential Shampoo, Conditioner, and Booster:
- 86% said hair was easier to style
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up-to-date list of ingredients.
-Work a dab into wet hair, lather well, and rinse thoroughly.
-Follow with Full Potential Hair Preserving Conditioner (sold separately) and Booster Spray (sold separately).
Use It With
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Bumble and bumble began as a New York City salon in 1977, where Bumble and bumble hairdressers clipped, colored, and styled their way into prominence in magazines, on runways, and backstage around the world.
The brand is inspired by masters of the craft hairstylists and colorists who are obsessed with technical and artistic excellence through bold self-expression. Bumble and bumble invents products to meet these professionals’ exacting standards that are also easy enough for anyone to use. From the iconic, wave-enhancing Surf Spray to the bestselling, mega-moisturizing Hairdresser’s Invisible Oil range, these well-loved products are used by the pros in Bumble and bumble salons and by millions of people around the world at home every day.
Bumble and bumble creates products for all hair types, textures, and styles with uncompromising quality to instantly elevate your personal style with an effortlessly modern look. Bumble and bumble is deeply, passionately, and fearlessly dedicated to the craft of hair.