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Over a decade ago, beauty aficionado Maureen Kelly channeled her entrepreneurial spirit and set out to prove that glamour can be good for you. Launched in the heart of New York City, tarte is a smart, colorful brand offering healthy, eco-chic beauty products that truly work. Tarte’s cruelty-free, high-performance beauty is infused with pure, invigorating ingredients, and all tarte products are formulated without parabens, mineral oil, phthalates, sodium lauryl sulfate, triclosan, and synthetic fragrances. From award-winning blushes and lip tints to the breakthrough Amazonian clay and maracuja complexion products, tarte delivers powerful results for real woman. Be green, be smart, be tarte.