Why does the 'value' size cost more per ounce than the standard size?

Name: P509263 Video
Uploaded: 2023-12-02T08:00:00Z
Description: A conditioner that protects against damage from UV rays, environmental aggressors, and mechanical styling, while helping soften, detangle, and enhance shine.

It doesn’t, the value size is $3.69 per ounce and the regular size is $4.71 per ounce.

K18 Biomimetic Hairscience
DAMAGE SHIELD Protective Conditioner

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$39.00or 4 payments of $9.75 with or or

get it for $37.05 (5% off) with Auto-Replenish

Size: 8.5 oz / 250 mL

Standard size

Value format

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K18 Biomimetic Hairscience
DAMAGE SHIELD Protective Conditioner