Fenty Beauty by Rihanna
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Highly rated by customers for: , ,
$48.00or 4 payments of $12.00 with 
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Natural finish - Standard size
Highlights
About the Product
Item 3005311
What it is: A buildable, lightweight foundation in a natural matte finish that provides extreme long wear and resists creasing—in 50 shades to match more undertones.
Coverage: Medium
Finish: Natural
Formulation: Liquid
Highlighted Ingredients:
- Fluid Flex Foundation Technology: Moves with you and stays smooth.
- Starfruit Extract: All-day oil and shine control.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, oxybenzone, coal tar, sulfates SLS & SLES, and contains less than one percent synthetic fragrance.
What Else You Need to Know: This waterproof foundation flexes with every (e)motion—resisting settling, sweat, humidity, transfer, and oxidation. It has medium, buildable coverage that looks and feels like skin. Rihanna refined her 50-shade range, finetuning undertones and creating more neutrals for the perfect match for all.
Clinical Results: In a consumer study on 33 people:
- 94% agreed it doesn’t settle into fine lines
-For medium coverage, use one pump.
-Blend with Fluid Flex Foundation Brush 165 (sold separately). Use a swiping motion for spreading, then stipple to build—start from center then move outward.
-If you want fuller coverage, layer on another pump where desired.
For best results, set with You Mist Makeup-Extending Setting Spray and blot on the go with Invisimatte Instant Setting + Blotting Powder (each sold separately).
Use It With
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What started as a makeup movement has turned into a full body beauty revolution. More than just makeup, Fenty Beauty is on a mission with a vision, serving shades and finishes for all. Fenty Skin’s juiced-up multitaskers make skin look and feel just as great on no-makeup and makeup-makeup days. And every Fenty Hair product is infused with repair to give all types and textures hair that’s stronger by the style.