shu uemura
Ashita Supreme Smoothing Shampoo for Frizz Control
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$80.00or 4 payments of $20.00 with 
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Size: 10 fl oz/300 mlOnly a few left
Standard size
Highlights
Good for: Dryness
Woody & Earthy Scent
All Hair Types
Good for: Damage
Good for: Frizz
Increases Shine
About the Product
Item 2872224
Only at Sephora
What it is: A multi-benefit gentle shampoo that thoroughly cleanses hair for sixteen times smoother hair, plus instant and long-lasting frizz control.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Frizz
- Shine
- Straightening and Smoothing
Key Benefits:
- Enhances hair shine and smoothness
- Manages scalp health and leaves scalp balanced and healthy
- Gently cleanses for intensely revitalized hair
Highlighted Ingredients:
- Ashitaba Extract: Supports scalp and hair health for less breakage and more softness and shine.
- Ferulic Acid: Antioxidant that forms a shield around the hair to preserve vibrancy and strength.
Ingredient Callouts: Free of parabens.
What Else You Need to Know: This gentle shampoo is formulated with the rare, precious, Japanese-sourced ingredients ashitaba and ferulic acid. This silicone- and paraben-free shampoo intensely cleanses and removes product buildup while detangling for long-lasting frizz control, leaving hair sixteen times smoother and three times shinier. It is perfect for all hair types and supports holistic hair health.
Clinical Results: When used as system of Ashita Supreme Shampoo, Mask, and Serum vs. non-conditioning shampoo:
- 16X instantly smoother hair
- 99% stronger hair
- Instantly reduces breakage
When using Ashita Supreme Hair Serum vs. non-conditioning shampoo:
- Instant and long-lasting frizz control
When using Ashita Supreme Shampoo vs. unwashed hair:
- 3X instantly enhanced shine
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Frizz
- Shine
- Straightening and Smoothing
Key Benefits:
- Enhances hair shine and smoothness
- Manages scalp health and leaves scalp balanced and healthy
- Gently cleanses for intensely revitalized hair
Highlighted Ingredients:
- Ashitaba Extract: Supports scalp and hair health for less breakage and more softness and shine.
- Ferulic Acid: Antioxidant that forms a shield around the hair to preserve vibrancy and strength.
Ingredient Callouts: Free of parabens.
What Else You Need to Know: This gentle shampoo is formulated with the rare, precious, Japanese-sourced ingredients ashitaba and ferulic acid. This silicone- and paraben-free shampoo intensely cleanses and removes product buildup while detangling for long-lasting frizz control, leaving hair sixteen times smoother and three times shinier. It is perfect for all hair types and supports holistic hair health.
Clinical Results: When used as system of Ashita Supreme Shampoo, Mask, and Serum vs. non-conditioning shampoo:
- 16X instantly smoother hair
- 99% stronger hair
- Instantly reduces breakage
When using Ashita Supreme Hair Serum vs. non-conditioning shampoo:
- Instant and long-lasting frizz control
When using Ashita Supreme Shampoo vs. unwashed hair:
- 3X instantly enhanced shine
-Ashitaba Extract: Supports scalp and hair health for less breakage and more softness and shine.
-Ferulic Acid: Antioxidant that forms a shield around the hair to preserve vibrancy and strength.
Aqua/Water/Eau, Sodium Laureth Sulfate, Coco-Betaine, Sodium Chloride, Ppg-5-Ceteth-20, Citric Acid, Sodium Benzoate, Sodium Hydroxide, Dicaprylyl Ether, Peg-55 Propylene Glycol Oleate, Salicylic Acid, Propylene Glycol, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Oleyl Alcohol, Peg-60 Hydrogenated Castor Oil, Polyquaternium-7, Butylene Glycol, Benzyl Salicylate, Linalool, Benzyl Alcohol, Limonene, Alpha-Isomethyl Ionone, Hydroxycitronellal, Angelica Keiskei Leaf/Stem Extract, Panthenol, Caffeine, Biotin, Ferulic Acid, Tocopherol, Parfum/Fragrance (F.I.L. N70047316/1).
-Ferulic Acid: Antioxidant that forms a shield around the hair to preserve vibrancy and strength.
Aqua/Water/Eau, Sodium Laureth Sulfate, Coco-Betaine, Sodium Chloride, Ppg-5-Ceteth-20, Citric Acid, Sodium Benzoate, Sodium Hydroxide, Dicaprylyl Ether, Peg-55 Propylene Glycol Oleate, Salicylic Acid, Propylene Glycol, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Oleyl Alcohol, Peg-60 Hydrogenated Castor Oil, Polyquaternium-7, Butylene Glycol, Benzyl Salicylate, Linalool, Benzyl Alcohol, Limonene, Alpha-Isomethyl Ionone, Hydroxycitronellal, Angelica Keiskei Leaf/Stem Extract, Panthenol, Caffeine, Biotin, Ferulic Acid, Tocopherol, Parfum/Fragrance (F.I.L. N70047316/1).
Suggested Usage:
-Apply the Ashita Supreme Shampoo to wet hair.
-Massage into the scalp and rinse thoroughly.
- Follow with the Ashita Supreme Conditioner or Treatment before finishing with the Ashita Supreme Smoothing Serum for Frizz Control (each sold separately).
-Apply the Ashita Supreme Shampoo to wet hair.
-Massage into the scalp and rinse thoroughly.
- Follow with the Ashita Supreme Conditioner or Treatment before finishing with the Ashita Supreme Smoothing Serum for Frizz Control (each sold separately).
Questions & Answers (0)
Dedicated to the artistry of hair in the most exclusive salons worldwide, shu uemura art of hair elevates professional haircare to an art with refined formulas infused with rare and precious ingredients. Deeply rooted in the vanguard vision of Mr. Shu Uemura, the Japanese beauty master, the innovative spirit of shu uemura art of hair has revolutionized the world of hair.