What it is:
An unadulterated black mascara for dramatically full and voluminous lashes.
What it does:
This magic mascara is like a set of sexy black false eyelashes...without the glue! With its famously big brush and volumizing formula, this matte-black mascara builds beautiful, bodacious lashes.
What else you need to know:
Wear it alone or apply They’re Real! Mascara to the tips of lashes for a glossy finish.
-Wiggle the wand at the base of lashes then sweep upward from root to tip.
-Layer for added drama.
-Please read the ingredient list on the packaging of your product to be sure it is appropriate for your personal use.
Water, Cera Alba (Beeswax), Cetearyl Alcohol, Butylene Glycol, Polybutene, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Panthenol, Silica, Ceteth-10 Phosphate, Dicetyl Phosphate, Peg-100 Stearate, Phenoxyethanol, PVP, Trihydroxystearin, Aminomethyl Propanediol, Xanthan Gum. [+/-: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77000 (Aluminum Powder), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide)].
"Laughter is the best cosmetic, so grin & wear it!" —Jean & Jane Ford, co-foundersIn 1976, former models Jean and Jane Ford opened a quirky boutique in San Francisco where they introduced the world’s first “Fake-Its”…instant beauty solutions with laugh-out-loud names and creative packaging. Benefit quickly became one of the world’s most beloved makeup brands and garnered a cult following among models, makeup artists, and celebrities. Now carried in over 35 countries, goodtime gals “fake it ‘til they make it” with iconic bestsellers like Benetint, the POREfessional, and They’re Real! mascara.