The second photo shows a blonde "before" photos whose hair is darker and then the next "after" photo shows her hair LIGHTER. Is this a lightening product because if not, THAT is a misleading photo. VERY misleading to the point of borderline unethical.

Question

BeautySurferJ · Accepted Answer

Totally get that POV. I’m a natural dirty blonde and when I go days without washing my hair I look more brunette but than after a good wash and especially professional blowout my hair looks so much lighter. It is possible the blowout and shine added made this models colour pop.