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IT Cosmetics - Confidence in a Foundation 400 Rich Golden (W) 1 oz/ 30 mL
IT Cosmetics Confidence in a Foundation Image 2

IT CosmeticsConfidence in a Foundation

SIZE 1 oz/ 30 mLITEM 2194850
431 reviews
10030 loves


COLOR: 400 Rich Golden (W) - for warm undertones
What it is: An oil-free, long-wear foundation with a velvet-matte finish, which is infused with hydrating ceramides, and gives you full coverage—available in 48 shades.

Coverage: Full

Finish: Matte

Formulation: Liquid

Skin Type: Normal, Dry, Combination, and Oily

Highlighted Ingredients:
- Hyaluronic Acid: Attracts moisture, supports natural elasticity, and diminishes the look of fine lines and wrinkles.
- Ceramides: Naturally occurring lipids that help retain moisture and help support the skin barrier.

What Else You Need to Know: This full-coverage foundation is humidity-proof and flawlessly covers the look of blemishes, redness, dark spots, and other imperfections for all-day confidence. Watch the “How to Find Your Shade” video for tips on choosing your perfect match.

Clinical Results: In a consumer study:
- 94% said the product does not crack
- 92% said the product covers the look of imperfections
- 90% said the product feels weightless on skin