What it is:
A revolutionary mascara with a curved brush that offers spectacular volume and curling power.
What it does:
Create glamorously curled lashes day after day. Inspired by professional curling irons, the curved brush styles every lash from bottom to top. High-precision ingredients provide intense definition and hold without clumping or smudging. Creating instant oversized volume and curl, this evolutionary formula nourishes your lashes with a unique lipid complex that strengthens and smooths for long-lasting vitality.
What else you need to know:
A collection of makeup artist essentials, designed to suit all skin tones, used at the Dior runway shows, and inspired by the energy backstage.
Diorshow Iconic Overcurl Mascara embodies a host of key technologies. Its K-Polymer Formula combines lifting, coating, and fixing polymers for instantly dramatic curves and enduring wear. Its waxes and oils offer a volumizing complex that boosts adherence, coverage, and smoothing for a dramatic lift. Its lipid complex combined with a pseudo-ceramid strengthens lashes to prevent breakage, while plant nectar boosts the development of keratin, reinforcing them.
An instrumental study that used before-and-after photos to measure lashes upon makeup application found the following increases:
- +53% in volume
- +111% in curl
Clinical studies on 31 subjects observing naked lashes after four weeks of daily application yielded the following increases:
- +31% in volume
- +33% in curl