What it is:
A super-volumizing squeezable mascara with a fully loaded brush for instant, extreme lash volume.
What it does:
Create instant lash volume with the simple power of a squeeze. By pumping the soft tube, you’ll coat the brush and soften the creamy, rich mascara formula inside for a perfect, fresh application, every time. This mascara’s special bounce-effect brush features ultra-supple bristles that load lashes in a single sweep, sweeping on daring, pumped-up volume without clumpingfor lash volume pushed to the extremes.
The mascara’s squeezable tube that keeps the formula soft and fresh, it fully loads the brush for instant lash volume. The high-performance, elastomeric brush is rigid enough to style lashes without clumping, and it has a bounce effect to deliver a lush, full, ultra-volumized lash look. The creamy, dense, volumizing formula features elastic Bouncy Powders™ that results in a uniquely creamy, dense texture that lasts from first to last application.
What else you need to know:
"The idea was to make the impossible, possibleto create very thick lashes without clumping, as I can do backstage. By pumping, you soften the formula and get a creamy volumizing effect that creates really rich lashes."Peter Philips, Creative and Image Director for Dior Makeup