FENTY BEAUTY by RihannaFull Frontal Volume, Lift & Curl Mascara
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Ingredient Callouts: This product is also cruelty-free and gluten-free.
What Else You Need to Know: Get full-on lashes with this water-resistant, ultra-black formula that is clinically proven* to volumize, lengthen, lift, and curl lashes. It features an exclusive flat-to-fat brush: The fat side loads and lifts lashes; the flat side defines and curls. The longwear formula keeps lashes exposed all day.
*In an independent clinical study on 35 women.
-Use the Fat side to load and lift, wiggling at the base of your lashes to build volume.
-Use the Flat side to comb through and define, curl, and separate.
-Use the pointed tip to coat the hardest-to-reach lashes in the inner corners.
-Layer as desired.
Artistry Pro Tips:
-For max volume, make sure the Fat side of the brush is fully loaded and layer until you reach your desired effect.
-For max curl, use the Flat side of the brush to push up lashes while coating them from root to tip.
-For max length, use the pointed tip of the brush and apply vertically, focusing on your lash ends.
Rihanna’s Way: Rihanna loves to accentuate her eye shape with a fanned-out lash look; to achieve this, add extra layers to the just-outer edges of your lashes while brushing them outward.
Rihanna created Fenty Beauty “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. Her vision, above all, is to inspire: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
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