Ruka Hair 
Hold Me Down Edge Control Gel for Strong Hold & Conditioning

What it is: A science-led styling gel designed to slick, shape, and lock edges in place while actively nourishing and protecting both the hair and scalp.

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Hold and Style Extending
- Shine
- Damage, Split Ends, and Breakage

Key Benefits:
- Provides reliable medium-to-strong hold for baby hairs, sleek ponytails, and detailed edge styling
- Protects the delicate hairline scalp using a skincare-first approach to support thriving, healthy edges
- Creates a protective biopolymer shield that blocks out frizz and locks in essential moisture

Highlighted Ingredients:
- Kappaphycus Alvarezii (Red Algae) and Caesalpinia Spinosa (Tara) Fruit Extracts: Botanical complex forms a moisture-retaining barrier for scalp health.
- Aloe Vera and Glycerin: Natural humectants that soothe skin, intensely hydrate, and keep hair soft.
- Mongongo Oil: Zambian oil with vitamin E and omega-6 that conditions and builds density.

Ingredient Callouts: Free of parabens and sulfates SLS & SLES. It is also vegan.

What Else You Need to Know: While traditional edge gels focus solely on holding down baby hairs, they often neglect the scalp, the exact place where healthy edges begin. Developed by Ruka’s science-led team of Black scientists specializing in scalp health, texture, and formulations, the Hold Me Down Edge Gel redefines strong-hold styling. This formula treats your hairline with the same intentional care usually reserved for facial skin, blending advanced botanical science with meaningful community impact. The nourishing Mongongo oil is carefully harvested by women in Western Zambia, helping them support themselves and their families. It’s strong hold, intense hydration, and targeted scalp protection—all in one simple step.

Fragrance Description: Lightly scented with a soft, creamy blend of coconut, delicate rose, warm vanilla and skin-like musk, leaving hair with a subtle and comforting aroma.