KVD Vegan BeautyLock-It Hydrating Primer
A hydrating, water-based primer that’s specially designed for long-wear foundations.
What it does:
Lock-It Hydrating Primer is an ultra-hydrating, water-based formula that preps your skin for perfect long-wear foundation application and comfortable all-day wear. Formulated with a lightweight, milky texture that feels weightless on the skin, it’s infused with nourishing ingredients, including vitamin B5, aloe vera, jojoba, and shea.
This primer features skin-smoothing oxygen-boosters to help long-wear foundations glide evenly onto skin for a poreless, soft finish. Fragrance free, colorless, and supremely hydrating, it’s ideal for dry, sensitive skin types.
What it is formulated WITHOUT:
What else you need to know:
You can use Lock-It Hydrating Primer with any long-wear formula, but its perfect match is KVD Vegan Beauty’s Lock-It Foundation (sold separately). Pair them together for ultimate comfort and unstoppable 24-hour wear.
Artistry tip: if you want a more lightweight, dewy finish, mix one pump of Lock-It Hydrating Primer with one pump of Lock-It Foundation on the back of your hand. Swirl to blend the two formulas together and apply as normal. Use a higher primer-to-foundation ratio to achieve more sheer and lightweight coverage. This technique is perfect for dry skin, and it’s the ultimate solution to achieve a dewy, flawless finish with your long-wear, full-coverage foundation.
In an independent self-assessment study after a period of over 8 hours:
- 100% liked the way skin looked and felt with primer
- 100% said skin looked healthier, hydrated
- 100% said skin felt smoother and softer
- 100% said pores were less visible when using primer and Lock-It Foundation
- 100% said it absorbed easily
- 97% liked the application, texture, and scent
- 97% said wear was comfortable with primer and Lock-It foundation
- 97% said the primer improved the surface of skin
- 93% said it felt lightweight
- 93% said it smoothed rough patches
- 93% said primer provided a smooth canvas for foundation
- 93% said primer made skin look fresh all day
- 93% said this primer works perfectly with Lock-It Foundation
- 90% said skin felt younger
- 90% said foundation applied smoothly with primer and improved the condition of skin
-Before applying long-wear foundation, smooth over clean, bare skin.
KVD Vegan Beauty creates high-performance, cruelty-free makeup that has disrupted the industry since our debut in 2008. After pioneering the liquid lipstick craze, we changed the beauty world again by reformulating the line to be 100% vegan, without sacrificing performance. And our #1 award-winner—the ultra-precise, totally unstoppable Tattoo Liner—remains the uncontested holy grail of liquid eyeliner. We celebrate creative self-expression while making the beauty world a kinder, more positive place, with cat eyes for all!
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