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Ingredient Callouts: This product is vegan and cruelty-free.
What Else You Need to Know: Urban Decay’s lightweight, hydrating primer features a brightening pink tint that dries to a translucent matte finish for an even complexion. With skincare-friendly vitamin E, argan oil, and rosehip oil, this beauty favorite creates a smooth surface for foundation and concealer.
Clinical Results: In a 30-person clinical study of Optical Illusion Complexion Primer, immediately after use:
- 93% had more even-toned skin
- 90% had smoother-looking skin
- 90% of participants had a reduction in pore visibility
-Apply all over skin before foundation or powder.
-The perfect all-around primerthis formula works great for every skin type and concern.
Urban Decay is beauty with an edge. It is feminine, dangerous, and fun…appealing to anyone who relishes her individuality and dares to express it. Known for their daring shade names and innovative products, Urban Decay carries one of the widest selections of color at Sephora—a main reason their brand is so much fun!
Urban Decay loves animals as much as they love makeup. Cruelty-free since day one, they’ve never tested their products on animals (and never will).
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