What it is: A first-of-its-kind styler—applied in the shower and lightly rinsed—to create air-dried styles with enhanced body, softness, natural texture, and shine.

Hair Type: Straight and Wavy

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Curl-Enhancing, Hold, and Shine

Formulation: Cream

Fragrance: Fresh Citrus and Fruits

Highlighted Ingredients:
- Patented Thickening Molecule (PBAE): Deposits thickening dots on hair fibers to create body and fullness.

Ingredient Callouts: Free of parabens and silicone. This product is also cruelty-free.

What Else You Need to Know: This styler leaves behind cationic resins after lightly rinsing that bind to hair and flex when dried to enhance natural texture. Living Proof’s patented thickening molecule (PBAE) deposits thickening dots on hair to create body and fullness. Magnetic texturizers enhance waves and a resin controls flyaways and adds shine.

This product is an Allure Best of Beauty award winner.

Suggested Usage:
-Shampoo and condition hair as usual.
-Then, apply this product generously to coat hair from roots to ends while still in the shower.
-Lightly rinse.
-Towel dry.
-Scrunch.
-Air dry.
-If you have naturally straight hair, try putting your hair in braids or buns and letting it air dry for best results.
-For best results on frizz-prone hair, apply No Frizz Humidity Shield after hair is completely dry.
-Color safe and safe for chemically treated hair.

Water, Polyquaternium-11, Isodecyl Oleate, Myristyl Alcohol, Polyquaternium-68, Magnesium Aluminum Silicate, Polyalkylaminoester-1 (PBAE), Polyamide-8, Cetyl Alcohol, PEG-75 Stearate, PPG-2 Myristyl Ether Propionate, Glyceryl Stearate, Ethylhexylglycerin, Cetrimonium Chloride, Hydroxypropyl Guar, Sclerotium Gum, Ceteth-20, Steareth-2, Oleth-10, Fragrance, Citric Acid, Phenoxyethanol, Citronellol, Linalool, Butylphenyl Methylpropional, Citral.