What it is: A waterproof and smudge-proof, iconic mascara with an intense black pigment that curls, defines, and strengthens lashes.
What it does: Givenchy’s Phenonen'Eyes Mascara combines its iconic spherical brush with an enhanced formula for ultimate definition, length, and curl in an intense black shade. Its comfortable formula curls and defines for a wide-eyed lash look that lasts all day. It features a new hydrating polymer that prevents smudging and a triple-action polymer that strongly clings to the lashes to lengthen and curl them. Non-sticky and easy to apply, this mascara’s 360-degree, modern brush design has a precise “S” brush shape to separate and coat every lasheven the shortestfrom root to tip.
What else you need to know: During photo shoots and backstage at fashion shows, Nicolas Degennes, Makeup and Color Artistic Director at Parfums Givenchy, used to trim mascara brushes to access the hardest-to-reach lashes and add greater definition at the roots. This gave rise to Phenomen’Eyes Mascara, featuring a unique sphere-shaped brush that grips all lashes for a more intense makeup result.
Suggested Usage: -Holding the brush horizontally, draw the lashes from the outer corner of the eye outward.
-Holding the brush diagonally, catch hold of the lashes at the root and push them upward and outward. Then push the lashes from the inner corner of the eye toward the nose.
-Without overloading the brush with mascara, gently brush the lower lashes.
Ever since the days when couture was considered a refined, white-coated craftsmanship, Hubert de Givenchy has been recognized as one of the world's most revered fashion designers—with a client roster that reads like a 'who's who' of the best-dressed women of all time. Givenchy's fragrances, cosmetics, and advanced skincare are as precious as couture—with seemingly personalized formulas that are modern in innovation and high in performance. They're a blend of French-style elegance with American-style spontaneity, plus a touch of something very chic, very irresistible, and very Givenchy.