Kenra Professional
Platinum Deluxe Defense Shampoo
Highly rated by customers for: , ,
$28.00or 4 payments of $7.00 with 
or 
Size: 8.5 oz/250 ml
Standard size
Highlights
Good for: Color Care
Good for: Dryness
Hold & Style Extending
All Hair Types
Good for: Damage
Increases Shine
About the Product
Item 2980803
What it is: A multi-protective formula that enhances shine, preserves color vibrancy, and reduces breakage by 91 percent against combing breakage on damaged hair.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Damage, Split Ends, and Breakage
- Color Fading
- Dryness
Key Benefits:
- Strengthens hair
- Preserves color
- Restores moisture
Ingredient Callouts: Free of sulfates SLS & SLES.
What Else You Need to Know: This multi-protective formula enhances shine, preserves color vibrancy, and reduces breakage by 91 percent.*
*Against combing breakage on damaged hair.
Fragrance Description: A bright blend of citrus and mango blossom with notes of bergamot and vanilla.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Damage, Split Ends, and Breakage
- Color Fading
- Dryness
Key Benefits:
- Strengthens hair
- Preserves color
- Restores moisture
Ingredient Callouts: Free of sulfates SLS & SLES.
What Else You Need to Know: This multi-protective formula enhances shine, preserves color vibrancy, and reduces breakage by 91 percent.*
*Against combing breakage on damaged hair.
Fragrance Description: A bright blend of citrus and mango blossom with notes of bergamot and vanilla.
Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Disodium Laureth Sulfosuccinate, Lauryl Glucoside, Betaine, Phenoxyethanol, Isostearamide MIPA, Sodium Lauryl Sulfoacetate, Fragrance/Parfum, Hydroxyacetophenone, Dimethicone Propyl PG-Betaine, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Glycol Distearate, Laureth-4, Glyceryl Laurate, Sodium Gluconate, Polyquaternium-73, Coconut Acid, Sodium Chloride, Benzoic Acid, Sodium Benzoate, Cocamidopropyl Dimethylamine, Sodium Glycolate, Sodium Hydroxide, Fumaric Acid, Lactic Acid, Dehydroacetic Acid, Citrus Aurantium Peel Oil, Limonene, Benzyl Salicylate, CI 60730 (Ext. Violet 2), CI 42090 (Blue 1).
Product Disclosures: Avoid eye contact. For external use only. In the event of an adverse reaction, discontinue use and contact a physician immediately. Keep out of reach of children.
Product Disclosures: Avoid eye contact. For external use only. In the event of an adverse reaction, discontinue use and contact a physician immediately. Keep out of reach of children.
Suggested Usage:
-Lather a quarter-size amount of shampoo in hands and gently massage into damp hair, focusing on the scalp.
-Rinse thoroughly.
-For extra cleansing, repeat.
-Lather a quarter-size amount of shampoo in hands and gently massage into damp hair, focusing on the scalp.
-Rinse thoroughly.
-For extra cleansing, repeat.
Use It With
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Kenra Professional puts the power of great hair in your hands through a complete range of high-performance haircare and styling products. The #1 Professional Styling Brand in the U.S.* trusted for generations, Kenra Professional empowers you with simple solutions that deliver stunning results. *Kline 2024 Salon Hair Care Global Series, based on value sales of styling products in the U.S., published May, 2025.