Prada brings its unique fusion of tradition and innovation to the world of fragrance, reinventing the ancient art of perfumery by creating a fragrance of yesterday and tomorrow, a scent inspired by the past, that embodies the future. It is a fragrance that intertwines memory, reality, and possibility as it explores the essence of amber.
One of the most recognized fashion brands in the world, Prada is known for defying the boundaries of definition. The brand constantly surprises with visionary designs and revolutionary concepts, creating pieces that are icons of high style. The magic of the label is in the details—and now Prada pays that same attention to its range of fashionable fragrances. Simultaneously reinventing and paying homage to the ancient art of perfumery, the Italian couture house creates bold blends that are inspired by the past and embody the future.