shu uemura
Yūbi Blonde Anti-Brass Purple Mask for Blonde Hair
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$75.00or 4 payments of $18.75 with 
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Standard size
Highlights
About the Product
Item 2443364
Hair Type: Fine, Medium, and Thick
Hair Texture: Coily, Curly, Straight, and Wavy
Hair Concerns:
- Dryness
- Straightening and Smoothing
- Color Fading
Key Benefits:
- Neutralizes unwanted brassiness and yellow tones for a cool blonde look
- Intensely moisturizes to prevent breakage and split ends
- Smooths, adding a natural glow and subtle shine
Highlighted Ingredients:
- Japanese Cool Pigment Technology: Exclusive violet dyes crafted with leading Japanese ink manufacturers with cool pigment technology to boost neutralization performance.
- Japanese-Sourced White Peony: Rich in vitamin D and antioxidants to intensely moisturize, hydrate, and soothe hair.
Ingredient Callouts: Free of parabens.
What Else You Need to Know: A luxurious, professional-grade hair mask to intensely nourish hair while neutralizing brassiness and unwanted tones and adding moisture to prevent breakage and split ends. Crafted with Japanese-sourced white peony and exclusive shu uemura Japanese cool pigment technology to boost neutralization performance for highlighted, lightened blonde, and silver hair.
Fragrance Description: This mask has a woody yet floral scent with top notes of cardamom, ginger, and mate; heart notes of white peony, jasmine, and freesia; and base notes of hearty white musk.
-Japanese Cool Pigment Technology: Exclusive violet dyes crafted with leading Japanese ink manufacturers with cool pigment technology to boost neutralization performance.
-Japanese-Sourced White Peony: Rich in vitamin D and antioxidants to intensely moisturize, hydrate, and soothe hair.
Aqua/Water/Eau, Cetearyl Alcohol, Behentrimonium Chloride, Hydroxypropyl Starch Phosphate, Candelilla Cera/Candelilla Wax/Cire De Candelilla, Propylene Glycol, Cocamidopropyl Betaine, Sclerotium Gum, Isopropyl Alcohol, Phenoxyethanol, Ethanolamine, Citric Acid, Ci 60730/Acid Violet 43, Sodium Chloride, Linalool, Chlorhexidine Digluconate, Limonene, Geraniol, Citronellol, Ci 77891/Titanium Dioxide, Ci 42090/Acid Blue 9 Aluminum Lake, Butylene Glycol, Methicone, Paeonia Albiflora Flower Extract, Parfum/Fragrance.
-Use as a weekly mask.
-Apply a quarter-size amount to clean, shampooed hair.
-Massage through wet hair from mid-lengths to ends.
-Leave on for three to five minutes, depending on the desired neutralization.
-Rinse thoroughly.
Modify usage according to blonde needs:
-In bleached or platinum hair, use weekly and leave on for five minutes.
-In highlighted hair, use weekly and leave on for three minutes.
-Complete the routine with shu uemura’s Yūbi Blonde Nourishing Shampoo for gentle cleansing and Nourishing Conditioner (each sold separately) for daily conditioning for the longevity of blonde-toned, bright, shiny, and healthy hair.
Pro-Tip:
-Part hair into two sections.
-Massage hair mask through mid-lengths and ends for even distribution.
-Twist each section away from the face for more intense penetration.
-Leave the hair mask on the hair for five minutes.
-Rinse right before exiting the shower for optimal results.
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Dedicated to the artistry of hair in the most exclusive salons worldwide, shu uemura art of hair elevates professional haircare to an art with refined formulas infused with rare and precious ingredients. Deeply rooted in the vanguard vision of Mr. Shu Uemura, the Japanese beauty master, the innovative spirit of shu uemura art of hair has revolutionized the world of hair.