What it is: A makeup primer that assists with balancing the skin's texture and tone for smoother, more even, and longer-lasting makeup wear.
What it does: Prep skin for your makeup routine with Step 1 Skin Equalizer Primers, and address your skin concerns with this innovative makeup primer. Perfect for balancing skin and achieving an ideal makeup result, it’s lightweight and creamy, leaving a more evenly-toned appearance, and increases foundation's hold. This primer for all skin tones leaves makeup looking fresh for hours while it hydrates, firms, and smooths the look of the skin.
What else you need to know: Step 1 Skin Equalizer Primer is available in 10 formulas to target every texture and tone concern:
Mattifying Primer reduces shine for oily skin.
Smoothing Primer evens the skin's texture.
Hydrating Primer preps normal skin and restores balance.
Nourishing Primer moisturizes and comforts.
Redness Correcting Primer neutralizes.
Radiant Primer Blue adds radiance to light skin.
Radiant Primer Pink adds radiance to light to medium skin.
Radiant Primer Yellow adds radiance to light to medium skin.
Radiant Primer Peach adds radiance to medium to tan skin.
Radiant Primer Caramel adds radiance to dark skin.
If you're not sure where to start, try the Smoothing and Hydrating Primers.
"Like painters, who need a perfectly smooth, even-colored, and flawless canvas, makeup artists require even-toned and smooth skin for an optimal and professional makeup result."Dany Sanz, MAKE UP FOR EVER Founder and Creative Director
MAKE UP FOR EVER’S exclusive Equalizer Technology features Acti Tensor 3D, Hyaluronic Acid, and Regeactive, which help to hydrate, firm, and smooth the skin to create the perfect makeup canvas.
Suggested Usage: -Before applying makeup to skin, dab a quarter size amount with fingertips or sponge in a downward motion.
-Customize your results by mixing texture and tone formulas.
-Combine redness correcting or radiant primers before mattifying or smoothing, or you hydrating or smoothing primers can be combined before redness correcting or radiant primers. -Finish with your favorite foundation.
For more than 25 years, MAKE UP FOR EVER has been the go-to color brand for beauty professionals and make up enthusiasts around the world. Created by renowned Parisian makeup artist Dany Sanz, who was originally a painter and sculptor, MAKE UP FOR EVER is at the forefront of high-performance, innovative makeup with vibrant shades and truly long-lasting formulas. Sanz sought to develop an all-encompassing make up line for fashion and show-business professionals that contained every kind of product, texture and color needed to achieve any effect a makeup artist could desire.