Tower 28 Beauty
Swipe Serum Non-Acnegenic Foundation with Medium Buildable Coverage
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Highlights
About the Product
Item 3006244
What it is: A sensitive-skin friendly, non-acnegenic, medium-buildable coverage featherweight serum foundation with up to 16-hour long-wear.
Coverage: Medium
Formulation: Liquid
Highlighted Ingredients:
- Portulaca Oleracea Extract: Antimicrobial to calm irritation and keep breakout-causing bacteria in check.
- Fermented Oat: Hydrates and maintains a healthy-looking skin barrier.
- Lactobacillus Ferment: Soothes skin and defends against environmental stressors.
Ingredient Callouts: This product is vegan.
What Else You Need to Know: This foundation glides on like a silky serum, feels like you're wearing nothing, and delivers a fresh, natural glowy finish. The non-comedogenic formula smooths texture without silicones, doesn't cling to dry patches, delivers 24-hour hydration without feeling greasy, and is free of parabens, sulfates, and fragrance. Ideal for dry, acne-prone and sensitive skin, including rosacea, eczema, and psoriasis-prone skin, and great for normal skin, too. Unlike Swipe Serum Concealer's true medium coverage, this lightweight formula is designed for all-over, buildable coverage. Wear them together for best results. In a clinical study, 94% of participants with sensitive skin agreed it did not break them out after one week of wear.
Clinical Results: Based on a consumer perception study of 33 participants with 50% having self-perceived sensitive skin, after 8 hours:
- 100% agree this foundation was comfortable to wear all day
- 97% agree this foundation did not irritate their skin
- 97% agree their skin felt hydrated all day while wearing this foundation
Clean at Sephora
Clean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. Learn more here.
-Fermented Oat: Deeply hydrates and maintains a healthy-looking skin barrier.
-Lactobacillus Ferment: Soothes skin and defends against environmental stressors.
Water/Aqua/Eau, C15-19 Alkane, Caprylic/Capric Triglyceride, Dicaprylyl Carbonate, Propanediol, Silica, Glycerin, Polyglyceryl-3 Polyricinoleate, Glyceryl Hydrogenated Rosinate, Panthenol, Shorea Robusta Resin, Oryza Sativa (Rice) Starch, Sodium Chloride, Octyldodecanol, Stearalkonium Hectorite, Dextrin Palmitate, Magnesium Sulfate, Polyglyceryl-3 Diisostearate, Diisostearyl Malate, Squalane, Propylene Carbonate, Sodium Dehydroacetate, Sodium Myristoyl Glutamate, Polyglycerin-3, Tocopheryl Acetate, Ophiopogon Japonicus Root Extract, Polyhydroxystearic Acid, Portulaca Oleracea Extract, Aluminum Hydroxide, Lactobacillus Ferment, Ricinoleic Acid, Maltodextrin, Avena Sativa (Oat) Leaf Extract, Isostearic Acid, Citric Acid, Lecithin, Tocopherol, Saccharomyces Ferment Lysate Filtrate, Sodium Benzoate, Potassium Sorbate,). May Contain/Peut Contenir [+/-]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
The list of ingredients is subject to change. Please consult the packaging of the product purchased.
Suggested Usage:
- Always shake well before use.
- Start with one pump for light coverage and build as needed.
- Apply to moisturized skin with fingers, a brush, or beauty sponge.
- For dry skin, use a nourishing moisturizer; for combo or oily skin, use a lightweight moisturizer and let it absorb first.
- Build coverage where needed, then follow with Swipe Serum Concealer (sold separately) for true medium coverage on blemishes or under the eyes.
- Allow the foundation to settle before adding or layering powder.
- Using a powder puff or sponge, press GetSet pressed setting powder (sold separately) into the T-zone or other shine-prone areas.
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Founded by longtime beauty executive Amy Liu, Tower28 is a beauty brand that’s designed for sensitive skin but made for all, with formulas that are 100 percent clean, vegan, and free of every known skin irritant. Named after tower 28, the lifeguard tower on the border of free-spirited Venice and sunny Santa Monica, the LA-based beauty brand is all about that low-maintenance, effortless California style.