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Verb 
Brightening Purple Shampoo for Blonde Hair

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$30.00or 4 payments of $7.50 with Klarna or afterpay

get it for $28.50 (5% off) with Auto-Replenish
Size: 12 oz/ 355 mL

Standard size

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Highlights

Good for: Dryness
Vegan
Reduces Brassiness
Cruelty-Free
Good for: Color Care
Gluten Free

About the Product

Item 2538205

What it is: A shampoo that enhances cool tones and neutralizes brassy hues in blonde, highlighted, gray, and silver hair.

Hair Texture: Straight, Wavy, and Curly

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Brassiness

Key Benefits:
- Cleanses and brightens blonde hair
- Enhances cool tones
- Neutralizes brassy hues

Highlighted Ingredients:
- Pro-Grade Violet Pigment: Cancels out yellow and brassy tones.
- Acai Extract: Is high in hair-nourishing antioxidants.

Ingredient Callouts: Free of parabens and sulfates SLS & SLES. It is also vegan and cruelty-free.

What Else You Need to Know: Apply this toning shampoo evenly throughout hair, from roots to ends. This will ensure consistent coverage and even results.

Fragrance Description: This product has a grapefruit-oatmeal scent.

-Pro-Grade Violet Pigment: Cancels out yellow and brassy tones.

-Acai Extract: Is high in hair-nourishing antioxidants.


Aqua/Water/Eau, Sodium Lauroyl Sarcosinate, Cocamide Mea, Glycerin, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium C14-16 Olefin Sulfonate, Laureth-3, Dimethyl Isosorbide, Boswellia Carterii Oil, Euterpe Oleracea Fruit Extract, Panthenol, Anhydroxylitol, Calcium Gluconate, Carnosine, Gluconolactone, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Maltodextrin, Xylitol, Xylitylglucoside, Maleic Acid, Glycol Distearate, Trideceth-12, Glycol Stearate, PEG-150 Distearate, PEG-12 Dimethicone, Parfum/Fragrance, Polyquaternium-7, Polyquaternium-10, Quaternium-80, Sarcosine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Amodimethicone, Lauric Acid, Xanthan Gum, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Potassium Sorbate, Sodium Benzoate, Cetrimonium Chloride, Peg-12 Allyl Ether, Citric Acid, BHT, Linoleamidopropyl PG-Dimonium Chloride Phosphate Dimethicone, Sodium Sulfate, Propylene Glycol, Sodium Acetate, Isopropyl Alcohol, Benzyl Alcohol, Silica, Dehydroacetic Acid, Tartaric Acid, CI 60730 (Ext. Violet 2), Amyl Cinnamyl, Benzyl Cinnamate, Benzyl Salicylate, Citral, Citronellol, Geraniol, Hexyl Cinnamyl, Hydroxycitronellal, Butylphenyl Methylpropional, Limonene, Linalool, Alpha-Isomethyl Ionone.


Ingredients listed may vary slightly from products received. Please refer to your packaging for the most up-to-date ingredient information and any warnings or instructions.

Suggested Usage:
-Massage into wet hair.
-Lather well and rinse.
-Follow with Verb’s Purple Toning + Hydrating Hair Mask (sold separately).
-Use as needed.

Questions & Answers (0)

Hi y’all, we’re from Austin, TX and yes, it’s as great as you’ve heard. Accessible, salon-quality haircare is what we do, and in our spare time we verb in our Verb. We're a team of millennial women making shampoo for people like us (and our plus ones, friends, kids). We bridge the gap between mass market and high-end haircare because who says good hair has to be out of reach?

Shop all Verb

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