Virtue
Flourish® Thickening Styling Treatment for Thinning Hair
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$66.50or 4 payments of $16.63 with 
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Highlights
About the Product
Item 2798742
What it is: A treatment that quickly plumps every individual strand for thickness, body, and all-day volume that accumulates with each use.
Hair Texture: Straight and Wavy
Hair Type: Fine and Medium
Hair Concerns:
- Hold & Style Extending
- Thinning
- Volumizing
Key Benefits:
- Plumps, volumizes, and protects hair
Highlighted Ingredients:
- Alpha Keratin 60ku CLINICAL®: Is a 100 percent bio-identical protein that repaves damaged areas of the cuticle.
- Specialty Tremella (Mushroom): Weightlessly plumps and hydrates.
- Honokiol (Magnolia Bark Extract): Preserves hair’s elasticity and structure.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free, and cruelty-free.
What Else You Need to Know: Experience sustained body and fullness with Flourish Thickening Styling Treatment, your daily leave-in solution to thicken, volumize, hydrate, and care for all types of fine or thinning hair. This powdery, soufflé-like cream is packed with densifying ingredients to deliver long-lasting volume, body, and bounce, as well as heat protection up to 450°F.
Fragrance Description: A gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, the fragrance unfolds with basil and patchouli essential oils, which care for your scalp and hair.
Clinical Results: In a clinical instrumentation study, results showed:
- Immediately increased volume
- All-day, sustained volume
- Up to 450°F heat protection
In a consumer-perception study of 50 women, after 2 weeks of use:
- 88% said hair had all-day body
- Hair looked fuller and plumper and felt thicker and stronger with continued use
-Specialty Tremella (Mushroom): Weightlessly plumps and hydrates.
-Honokiol (Magnolia Bark Extract): Preserves hair’s elasticity and structure.
Aqua (Water, Eau), Isoamyl Laurate, Propanediol, Polyimide-1, Squalane, Keratin, Tremella Fuciformis Polysaccharide, Acetyl Tetrapeptide-3, Trifolium Pratense (Clover) Flower Extract, Sodium Hyaluronate, Larix Europaea Wood Extract, Saccharomyces Cerevisiae Extract, Panthenol, Sodium Polyacrylate Starch, Caesalpinia Spinosa Fruit Extract, Magnolia Officinalis Bark Extract, Helianthus Annuus (Sunflower) Sprout Extract, Brassica Campestris/Aleurites Fordi Oil Copolymer, Tocopherol, Camellia Sinensis Leaf Extract, Oryza Sativa (Rice) Seed Protein, Hydrolyzed Vegetable Protein, Galactoarabinan, Salvia Hispanica Seed Extract, Oryza Sativa (Rice) Extract, Hydrolyzed Corn Starch, Simmondsia Chinensis (Jojoba) Seed Oil, Oryza Sativa (Rice) Powder, Rosmarinus Officinalis (Rosemary) Leaf Extract, Raphanus Sativus (Radish) Seed Extract, Octyldodecyl Oleate, Sodium Dilauramidoglutamide Lysine, Dextran, Pectin, Sorbitan Isostearate, Caprylyl Glycol, Glycine, Maltodextrin, Trehalose, Xylitol, Cellulose, Glycerin, 1,2-Hexanediol, Gluconolactone, Sodium Metabisulfite, Carbomer, Cetearyl Alcohol, Glyceryl Stearate SE, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Zinc Chloride, Calcium Gluconate, Quaternium-95, Butylene Glycol, Octyldodecanol, Sodium Phosphate, Ethylhexylglycerin, Phytic Acid, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Parfum (Fragrance), Leuconostoc/Radish Root Ferment Filtrate, Phenoxyethanol, Sodium Phytate, Sodium Benzoate, Sodium Hydroxide, Benzyl Alcohol, Isoeugenol, Citric Acid, Linalool, Limonene, Benzyl Benzoate, Geraniol, Hexyl Cinnamal, Citral, Citronellol.
-Dispense a nickel-size amount into hands, rub together, and apply from roots to ends of damp or dry hair.
-Style as desired.
Styling tip:
-If you blow-dry after application, always use cool-to-medium heat. High temperatures are particularly harsh on fragile new hairs that don’t yet have a strong cuticle. Plus, cooler air helps lift from the roots to create the appearance of fullness and volume.
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Virtue creates innovative hair-care products that transform the way people feel about their hair and themselves with the only reparative, patented, 100% bioidentical protein born from regenerative medicine, Alpha Keratin 60ku. This powerhouse protein is the only one of its kind that can holistically refill keratin lost due to daily damage, reinforcing hair’s strength and making all hair types healthier and more hydrated.