What it is: A body-boosting shampoo designed to gently cleanse hair, provide weightless lift, and protect color.

Hair Type: Straight and Wavy

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Volumizing, Color Safe, and UV Protection

Formulation: Lightweight Lotion

Fragrance Type: Citrus and Woods

Highlighted Ingredients:
- Pro-vitamin B5: Naturally thickens and provides body while smoothing dry hair and hydrating the scalp.
- Sunflower Seed Extract: Provides natural UV protection while guarding against dryness, color fading, and brassiness.
- Hydrolyzed Soy Protein: Locks in moisture to minimize frizz.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, and mineral oil. This product is also vegan, cruelty-free, and gluten-free. It comes in recyclable packaging.

What Else You Need to Know: Turn up the volume with this lightweight, full body cleanser. Pro-vitamin B5 naturally thickens hair, provides body, and delivers light hold, all while hydrating the scalp and smoothing dry hair. A hint of grapefruit and oatmeal blend together to leave hair with a light, fresh fragrance. The end result? Hair that's voluptuous, smooth, and tangle-free.

Suggested Usage:
-Massage a small amount to wet hair, lather well and rinse.
-Follow with Volume Conditioner.

-Hydrolyzed Vegetable Keratin Protein: Keeps hair strong and pliable.
-Pro-Vitamin B5: Moisturizes and smooths dry hair
-Sunflower Seed Extract: Provides natural UV protection while guarding against dryness, color fading, and brassiness.
-Patented Copolymer: Builds volume and provides natural hold.

Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Cocamidopropyl Betaine, Decyl Glucoside, Ammonium Chloride, Silicone Quaterium-16, Glycol Distearate, Acrylates Copolymer, Polyquaternium-7, Cocamidopropylamine Oxide, Citric Acid, Sodium Lauryl Sulfoacetate, Disodium Laureth Sulfosuccinate, Undeceth-11, Sodium Lauroyl Sarcosinate, Fragrance (Parfum), Cocamide MIPA, Butyloctanol, Panthenol (Pro-Vitamin B5), PPG-2 Hydroxyethyl Coco/Isostearamide, Undeceth-5, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Tetrasodium EDTA, Rosmarinus Officinalis (Rosemary) Leaf Extract, Panthenyl Ethyl Ether, Hydrolyzed Vegetable Protein pg-Propyl Silanetriol, Helianthus Annus (Sunflower) Seed Extract, Euterpe Oleracea (Acai) Fruit Extract, Quaternium-95, Glycerin, Sodium PCA, Sodium Lactate, Arginine (L-Arginine), Propanediol, Aspartic Acid (L-Aspartic Acid), Hydrolyzed Soy Protein, PCA, Glycine, Alanine (L-Alanine), Serine (L-Serine), Methylchloroisothiazolinone, Valine (L-Valine), Camellia Sinensis (White Tea) Leaf Extract, Methylisothiazolinone, Threonine (L-Threonine), Proline (L-Proline), Phenylalanine (L-Phenylaline), Isoleucine (L-Isoleucine), Histidine (L-Histidine), Hydroxycitronellal, Butylphenyl Methylpropional, Limonene.