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Buying Guides
Featured
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Buying Guide
Find the Right Foundation & Concealer
Get the perfect shade, coverage, and finish with our tools and free samples.
Buying Guide
Sunscreen, Upgraded
Daily protection that feels good and looks better.
Buying Guide
Great Skin Is a Vibe
Real results your way.
Buying Guide
The Only Hair Edit You Need
Everyone’s obsessed. You’re next.
Buying Guide
Makeup Math
When 1 + 1 = need them both.
Buying Guide
Your Weekly Hair Reset
Extra love from scalp to strands. Ahhhhh.
Buying Guide
Trending at Sephora
Discover the latest social media beauty faves at Sephora.
Buying Guide
The Best Beauty Gifts, Always
Celebrations, support, self-care, life—whatever the reason, Sephora.
Makeup
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Buying Guide
Find the Right Foundation & Concealer
Get the perfect shade, coverage, and finish with our tools and free samples.
Buying Guide
Makeup Math
When 1 + 1 = need them both.
Buying Guide
Monochrome Makeup
Top lip and cheek picks for an effortless look.
Buying Guide
Buttery, Silky, Juicy Makeup
Go on, induldge.
Buying Guide
The Matte Renaissance
Soft, blurred skin, now with just enough glow. Here’s how to get it.
Buying Guide
Simple Eye Makeup
Achieve a simple, everyday eye look in 3 easy steps at Sephora
Buying Guide
Super Natural Sculpting
Say goodbye to harsh lines. Switch things up with soft, easy-to-blend formulas for natural definition.
Buying Guide
No-Makeup Makeup
Look your healthiest and dewiest with this easy edit.
Buying Guide
Highlighting
Meet your new highlighter that will have you lit (from within).
Buying Guide
Best Contouring Makeup
The art of using shadow and highlight to sculpt, refine, and slim your face.
Buying Guide
Sephora Collection Brushes
Bestselling, 100% vegan PRO brushes.
Buying Guide
Makeup Power Players
Choose your expert.
Buying Guide
Clean at Sephora Makeup
Vibrant pigments and major staying power—made with ingredients you’ll love.
Buying Guide
Eyebrows
Find the right products for the look you want.
Buying Guide
Eyeliners
See where a new eyeliner can lead you. Modern formulas deliver bold looks—in a flash.
Buying Guide
Our Favorite Mascaras
Volume. Curl. Definition. Our favorite lash picks let you have it all.
Buying Guide
Festival Beauty
Stand out in a crowd with glitter that brings out your inner shine.
Buying Guide
How to Apply Foundation
Global Makeup Artist Priscilla Ono shows us how to apply foundation effortlessly.
Buying Guide
Shade Finder
Take a quick quiz to find the perfect-for-you shade match.
Buying Guide
Dior
Dior Backstage is now at Sephora. Get the fashion-show beauty essentials the pros use to create your own model-off-duty look.
Buying Guide
Find My Shade
Not sure which shade is right for you? Use our tool to discover your perfect match.
Skincare
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Buying Guide
Sunscreen, Upgraded
Daily protection that feels good and looks better.
Buying Guide
Great Skin Is a Vibe
Real results your way.
Buying Guide
Set Your Skintention
Essentials for hydration, redness, longevity, and smoothing.
Buying Guide
Get Skincare from the People Who Get Skin
Targeted formulas by top experts.
Buying Guide
Our Korean Skincare Hits Different
No dupes. Just bouncy, hydrated skin.
Buying Guide
Moisturizer by Skin Type
Discover the right hydration for your skin type—or start with how your skin feels.
Buying Guide
Smart Skin Scan
Beauty Insiders, our AI-Powered tool detects your needs for personalized product recommendations.
Buying Guide
Your Skin Concerns, Our Top Picks
The newest & most-trusted solves are here.
Buying Guide
Skincare Benefits, Makeup Energy
Double-duty beauty for that extra oomph.
Buying Guide
The Skin You Want in 4 Steps
Cleanse, treat, hydrate, and protect.
Buying Guide
Acne and Breakouts
Acne has finally met its match with blemish-busting innovations.
Buying Guide
The Joy of Body Care
Delightfully decadent formulas to lather, mist, love.
Buying Guide
The Best Skincare Is Sunscreen
It’s easier to prevent damage than reverse it.
Buying Guide
Better Skin Fast
With powerful formulas for dullness, breakouts, and more
Buying Guide
Minimalist Skincare Routines
Skincare for 2+ concerns. Consider them handled.
Buying Guide
Skin Happens, Science Saves It
Clinically backed formulas to target wrinkles, dark spots, and everything in between.
Buying Guide
J-Beauty
Treat your skin to Japanese inspired skincare ritual products.
Buying Guide
Skincare for Stress
Choose a stress-caused concern to shop our top solves.
Buying Guide
Skincare For Life
Age is just a number, but healthy-looking skin is a science.
Teen Skincare Resource
Check out this resource for teen skincare tips.
Buying Guide
Use Your FSA/HSA at Sephora
Make the most of your tax-free dollars with eligible skincare, like sunscreen and acne products.
Buying Guide
Essential Skincare Ingredients
Find the just-right solutions for your top concerns.
Buying Guide
Your New Skincare Obsessions
Combat concerns with our insanely effective edit.
Buying Guide
Overnight Skin Sensations
Wake up to your best skin yet with skincare that doesn’t sleep.
Buying Guide
The Best of Retinol
Your major skin concerns + retinol = problem solved.
Buying Guide
Skincare by Skin Type
Love the skin you’re in with a skincare routine that meets your unique needs.
Buying Guide
Clean at Sephora Skincare
Feel-good formulas with powerful ingredients for glowing skin.
Buying Guide
Best Sunscreens for Face
Shop top SPF picks that promise to protect your skin from harmful UV rays.
CBD Skincare
Shop CBD Skincare at Sephora and bring wellness to your beauty routine.
Hair
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Buying Guide
The Only Hair Edit You Need
Everyone’s obsessed. You’re next.
Buying Guide
Your Weekly Hair Reset
Extra love from scalp to strands. Ahhhhh.
Buying Guide
Great Hair Energy
It’s yours with these pro-level styling picks.
Buying Guide
Best Shampoos & Conditioners
Treat yourself to absurdly satisfying solutions for your hair.
Buying Guide
Dry Shampoo
Refresh day (or days!) old hair with the dry shampoo that’s right for you. We won’t tell.
Buying Guide
Healthy Scalp Care Guide
Find products that deep clean roots, soothe irritation, and strengthen weak strands.
Buying Guide
Your Healthiest Hair—Ever
Find solutions for every texture, type, color, and concern.
Buying Guide
Shine On, Healthy Hair
Get glossy results fast with hardworking hair care.
Buying Guide
Curly, Coily, Textured Hair-Care Guide
Bounce your curly hair into its fullest potential.
Buying Guide
Festival Beauty
Stand out in a crowd with glitter that brings out your inner shine.
Buying Guide
Clean at Sephora Hair
Upgrade your hair routine with products that follow Clean at Sephora guidelines.
Buying Guide
The Dry Hair Reset
Learn how to hydrate hair with products formulated for your hair type & thickness.
Buying Guide
Hair Hydrators
Everyone's hair is happiest when hydrated.
Buying Guide
Best Hair Products for Volume
Lack of Volume: When your hair just falls flat, no matter what.
Buying Guide
Switch Up Your Hair Style
These looks? Easier than you think
Fragrance
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Buying Guide
Fragrance Notes
Shop by key notes like vanilla, rose, and citrus.
Buying Guide
Best Fragrance
Let's find your fragrance.
Buying Guide
Clean at Sephora Fragrance
Must-have, cruelty-free scents that hit all the right notes.
Buying Guide
Trending Fragrance
Shop new and trending perfumes & colognes at Sephora.
Buying Guide
Niche Fragrances
Find your next favorite fragrance that’s just as unique as you.
Buying Guide
Best Colognes for Men
Meet the latest scents you’ll wear on repeat.
Shop Other Guides
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Buying Guide
The Best Beauty Gifts, Always
Celebrations, support, self-care, life—whatever the reason, Sephora.
Buying Guide
Beauty’s Back In Session
New semester? New job? New day? New beauty.
Buying Guide
Only at Sephora
JUST DROPPED. MUST HAVE. ONLY AT SEPHORA. Make 'em yours.
Buying Guide
Clean + Planet Aware at Sephora
Feel-good formulas with powerful ingredients for glowing skin.
Buying Guide
Affordable Beauty
Bestselling beauty at just-right prices.
Buying Guide
Trending at Sephora
Discover the latest social media beauty faves at Sephora.
Buying Guide
The Next Big Thing
These are the hottest names in beauty you can’t miss.
Buying Guide
Your Luxury Edit
Iconic brands, extraordinary formulas, and so worth it.
Buying Guide
The Wellness Edit
Shop all our obsessions for radiant skin, amazing hair, and a more chill you.
Buying Guide
Hot Beauty $35 & Under
These are the picks you won't want to miss.
Buying Guide
Sephora at Kohl's
With over 1,000 locations across the country, there's a store near you.
Diversity & Inclusion
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Buying Guide
Celebrate AAPI Heritage Month
Support Asian American and Pacific Islander-founded brands.
Buying Guide
Try It, Love It
Black-owned brands for all beauty needs.
Buying Guide
Women-Founded Brands
Discover our edit of woman-fronted favorites.
Buying Guide
Pride Beauty
Shop Pride Makeup at Sephora and find the perfect product to display your true colors.
Hearts Not Hate
We’re creating safe, inclusive online spaces where all feel welcome.
Shopping Made Easy
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Buying Guide
Meet AI Beauty Chat
Always here to answer your beauty questions, provide product recs, and build a step-by-step routine tailored to you.
Buying Guide
Flexible Payments
Split your purchase into convenient payments.
Buying Guide
Beauty on Demand
Get your order fast and easy with delivery and pickup options that work for you.
Buying Guide
The Sephora App
Track orders with ease, and get exclusive access to new launches, promotions, and app-only products.
Buying Guide
Auto-Replenishment Program
Never run out of your go-to beauty with subscription delivery.
Buying Guide
Beauty (Re)Purposed
Give your finished beauty products a second life at a Sephora near you.
Buying Guide
Sephora Texts
Sign up for Sephora Texts to stay in the loop on exclusive deals, product drops, and more.
Gift Cards
The super-easy gift on everyone’s list.
Buying Guide
Corporate Gift Cards
Gift cards are a great way to celebrate wins, build loyalty, increase motivation, and encourage participation.
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