LOVES (formerly Shopping List)

“My Lists” (formerly Loves)

“My Lists” is your personal space to collect and save products by clicking the heart icons next to them while you shop. From here, you can either save each product to your Loves List (now a distinct List within your Lists page), to a different List you’ve created, or create a new List and save it there. No more hunting for that go-to mascara or moisturizer—just shop from your Lists and check out with ease! With our updated functionality, you can:

  • Create up to 10 personalized Lists in addition to your Loves List to organize your saved products however you like.

  • Share your Lists with friends and family—perfect for gift ideas, wish lists, or group shopping.

Whether you’re planning a skincare routine, prepping for a trip, or just keeping track of your go-to products, Lists make it easy to stay organized and inspired.  

How do I use Loves and Lists?

  1. Sign in or register to start using Loves and Lists.

  2. To add an item to your Loves, click the empty heart icon next to the product. You can then create a new personalized List or add to your existing Loves List.

  3. To view or manage your Lists, go to your account, click on “My Lists,” then click into any of your existing Lists to view or edit them.

  4. To remove an item from your Loves or another List, click the filled red heart or the “remove” icon next to the item.

  5. When you’re ready to buy, just click “Add to Basket” from any List.

What’s the difference between Loves and Lists?

  • Loves is still a place to store your saved products—but it’s no longer the only place!

  • Loves is now one of your distinct Lists within your My Lists page. You can create up to 10 Lists, in addition to your Loves List, to organize your saved beauty however you like.

How do I create a List?

To create a new List, go to “Lists” and click “Create New List.” Name your List and start saving items to it.

How do I share a List?

To share a List, open it and click the “Share” icon. You’ll get a link you can send to friends and family.

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