natural look mascara

What it is:
A revolutionary conditioning mascara to flaunt a faux lash look.

What it does:
Grande Mascara lets you get the faux lash look with your own natural lashes. This exclusive, rich-black mascara not only provides extreme length and volume, but it’s infused with lash-loving blend of peptides, panthenols, and natural waxes to condition lashes while you coat and promote healthier-looking, longer lashes over time.

What it is: An all-in-one, defining mascara that gives natural eyelashes a false-lash effect with high-impact length, lash lift, and definition.

What Else You Need to Know: This mascara has the same brush and formula of the original all-in-one buildable mascara but comes in a travel-friendly mini size. The patented, oversize bristle-weave brush paired with the buildable, softening formula creates voluminous definition for the look of longer eyelashes without lash extensions or fake eyelashes.

What it is: A new volumizing and lengthening, ultra-black mascara that is buildable and offers increased volume, visibly longer lashes, and 24 hours of long wear.

Formulation Type: Volumizing, Curling, Lengthening

Benefits: Long-wearing

Highlighted Ingredients: 
- Pro Vitamin B5: Protects and strengthens lash over time.

- Ceramide-Like Active: Nurtures and smooths the lash surface.

What it is: A travel-size, vegan mascara that lifts lashes and delivers a fully-loaded flutter for up to 16 hours.

Highlighted Ingredients:
- Babassu: Nurtures lashes.
- Biotinoyl Tripeptide-1: Supports natural micro-circulation near the hair follicle to prevent atrophy and visible signs of aging.
- Hydroxyethylcellulose and Sunflower Seed Wax: Plant-derived ingredients that thicken the look of lashes, naturally.

Ingredient Callouts: Free of parabens, formaldehydes, phthalates, mineral oil, and triclosan. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This vegan, lash loving formula is plant-powered by babassu to nurture and condition lash hair.

What it is: A two-in-one solution for long, lush lashes and full, face-defining brows.

Skin Type: Normal, Dry, Combination, and Oily

Highlighted Ingredients:
- TFC8: Helps guide key nutrients and powerful natural ingredients to the skin cells.
- Roselle and Safflower Extracts: Encourage regrowth and decrease triggers of hair loss.
- Biotin: Supports increased natural hair growth and improved hair health and strength.

Ingredient Callouts: Free of parabens, mineral oil, sulfates SLS & SLES, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: The Eyebrow & Lash Enhancing Serum uniquely helps to nourish, support, and revive th

What it is: A highly concentrated, clinically tested lash serum that creates the look of longer, thicker, stronger, and healthier lashes in as little as four weeks.

Highlighted Ingredients:
- Olaplex Peptide Complex Technology™: Proprietary blend to support the natural growth cycle and lash retention.
- Olaplex Bond Building Technology™: Supports the skin barrier for a better environment for natural lash growth.
- Hyaluronic Acid and Biotin: Promotes healthy-looking lashes and reduces the feel and look of dry, brittle lashes.

What it is: An award-winning everyday mascara that weightlessly lifts, lengthens, curls, and adds subtle volume for the most natural-looking lashes possible.

Formulation Type: Curling and Lengthening

Highlighted Ingredients:

- Vegan Lash-Wrap Technology: Four vegan waxes wrap each lash for precise definition and weightless volume.

- Monoi Oil and Marigold Extract: Help strengthen and condition lashes, so they look healthier and feel soft.

What it is: An inky-black mascara with 87 percent naturally derived ingredients for high-impact definition, volume, and length.

Formulation Type: Volumizing, Lengthening

Highlighted Ingredients:
- Shea Butter: Softens and conditions lashes.
- Jojoba Oil: Supports strong lashes for reduced fallout.

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What Else You Need to Know: This award-winning mascara has a full, tapered wand that coats lashes evenly from root to tip for a high-volume look that won’t clump or flake. The clean formula contains shea butter and jojoba oil to fortify and condition your lashes.

This product is an Allure Best of Beauty award winner.<

What it is: An endlessly buildable mascara that lengthens, defines, and volumizes for a natural-to-bold lash, with a clean, pigment-rich, and flake-free formula.

Formulation Type: Volumizing, Curling

Highlighted Ingredients:
- Carnuaba and Candelilla Wax Blend: Ultra-creamy texture for maximum build.
- Shea Butter: Nourishes and protects lashes.
- Plant-Dervied Ester: Rich pigment payoff, boosts wear time.

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Ultraclean, safe ingredients for the delicate eye area. A plant-based wax blend delivers nourishing length and volume without clumping, flaking, or transferring. Go natural to bold—in just a fe

What it is: A volumizing waterproof mascara that gives eyelashes super volume, length, and elastic stretch with up to 24 hours of wear.

Formulation Type: Volumizing, Lengthening

Benefits: Long-wearing, Waterproof

Highlighted Ingredients:
- Biotin: Promotes healthier-looking hair and skin.
- Peptides: Helps brittle lashes look soft.
- Pro-Vitamin B5: Known for its lash-conditioning benefits.

Ingredient Callouts: Free of formaldehydes, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: This l