Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A triple-action, triple-use concentrate that repairs, protects, and seals damaged hair and split ends in one step.

Key benefits:
- Repairs, protects, and seals damaged hair
- Reduces breakage up to 99 percent
- Use on wet or dry hair, or mix into any Caviar conditioner

If you want to know more…
This three-in-one sealing serum is designed to be a proactive and reactive powerhouse for damaged and aging hair. The triple-action concentrated formula consists of a biomimetic amino acid/lipid blend that imitates those naturally found in hair to help repair, protect, and seal strands at their core. Formulated with caviar bond enforcing technology, this serum intuitively targets and seals cracks and fissures in the hair surface to help transform hair. This product is clinically proven to significantly smooth hair, while reducing breakage and split ends up to 99 percent.

What it is formulated WITHOUT:
- Sulfates

What else you need to know:
Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is Alterna’s first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. This product is rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer creating healthier, younger-looking hair.

This product is suitable for color-treated hair and free of added SLS/SLES, DEA/TEA, and synthetic color.

What it is: A leave-in, overnight treatment serum that nourishes and detangles hair while you sleep.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Key Benefits:
- Hydrates
- Adds Shine
- Protects Against Damage, Split Ends, and Breakage
Formulation: Serum
Highlighted Ingredients:
- Iris Root Extract: Adds hydration and coats hair fibers for up to eight hours while reversing loss of nutrients.
- Five-Vitamin Blend: Seals nutrients and anchors roots, leaving the hair with a satin finish.
What Else You Need to Know: This overnight hair-treatment serum is the perfect addition to your nighttime routine. Nutritive 8H Magic Night Serum is absorbed for up to eight hours, moisturizing the hair with a lightweight feel by morning. This unique leave-in treatment makes hair soft, protected, and perfect for styling.

What it is: A finishing serum that creates silky smoothness, lasting frizz control, and provides heat protection for normal to thick, frizzy hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Medium and Thick

Hair Concerns:
- Frizz
- Heat Protection
- Color Protection

Key Benefits:
- Smoothing and frizz control
- Heat protection
- Extraordinary color protection

Highlighted Ingredients:
- Camellia: Smooths and nourishes hair.
- Shea Butter: Softens hair.
- Xylose: Protects hair from heat styling and damage.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This formula includes a signature aromatherapy blend of cocoa, marshmallow accord, woods, and a patented Antifade Complex® to protect color vibrancy and ensure lasting color payoff. Sunflower seed, a UV filter, and vitamin E fight color-depleting environmental effects while ensuring lasting shine.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A unique, ultra-light, and non-greasy hair serum.

Key benefits:
- Smooths frizz
- Conditions dry ends
- Protects hair from humidity

If you want to know more…
This super-smoothing serum smooths frizz and flyaways, nourishes dry ends, and controls hair without weighing it down. Infused with a blend of natural oils derived from sunflower seeds, sesame seeds, and soy beans, and enriched with vitamin E, it protects hair from humidity and boosts shine, leaving strands clean, soft, and silky.

What else you need to know:
Kiehl’s is inspired by its rich heritage as an old-world apothecary, applying over 165 years’ worth of cosmetic, pharmaceutical, herbal, and medicinal knowledge into the formulations. They utilize the finest natural ingredients and incorporate advanced scientific technologies to ensure the highest quality and most efficacious formulas without compromise. They are protective of the environment as they maximize the use of renewable, sustainable, and biodegradable ingredients. Kiehl’s proudly stands behind the quality, efficacy, and safety of each of their products.

What it is: A specialized scalp and hair serum that will leave your hair looking shinier and feeling thicker.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Shine
- Thinning
- Damage, Split Ends, and Breakage

Key Benefits:
- Supports Hair Strength, Shine, and Softness
- Supports Natural Hair Growth
- Adds Lightweight Texture Without Greasy Feel

Formulation: Serum

Highlighted Ingredients:
- Ceramides: Reduce breakage by supporting hair strength.
- Conditioning Agents and UV Filters: Smooth and soften hair.
- Green Tea Extract: Provides antioxidant protection.

What Else You Need to Know: This scalp and hair serum nourishes hair fibers by supporting their uniformity and smoothness. It maintains strength during hair growth and supports hair’s resistance to breakage, leaving it shinier and soft to the touch with a thicker, more substantial feel.

What it is: A luxurious regenerating serum that is composed of natural-origin ingredients and delivers intensely nourished hair without the use of silicones.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Medium and Thick

Hair Concerns:
- Dryness
- Frizz
- Heat Protection

Key Benefits:
- Manages and controls frizz
- Restores shine and revives color in hair pigment
- Acts as a heat protectant for up to 440°F

Formulation: Serum

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, phthalates, and mineral oil. This product is also vegan and cruelty-free.

What Else You Need to Know: This product protects hair from artificial heat up to 440°F (230°C) while improving the appearance of split ends and frizz. It has a fast-absorbing, non-sticky texture that helps hair feel smooth and supple.

What it is: A lightweight, heat-protecting primer for a flawless blonde result.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Dryness, Damage/Split Ends/Breakage, and Heat Protection

Formulation: Lightweight Serum

Highlighted Ingredients:
- Hyaluronic Acid: Fills and strengthens fiber damage from within and resurfaces cuticle for uniform porosity.
- Edelweiss Flower: Anti-oxidative power against daily damage and softens and calms sensitized fiber.

What Else You Need to Know: This serum instantly unifies damaged areas of the fiber and provides smoothness and lightness. The unique formula is infused with antioxidants and protects from heat up to 450°F.

What it is: A hair serum that strengthens, prevents split ends and breakage, and enhances shine.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine and Medium

Hair Concerns:
- Dryness
- Shine
- Damage, Split Ends, and Breakage

Key Benefits:
- Acts to strengthen very damaged hair
- Prevents breakage and split ends
- Creates long-lasting shine and softness

Highlighted Ingredients:
- Japanese-Sourced Rice Extract: Hydrates and protects hair.

What Else You Need to Know: Ultimate Reset Serum contains two serums in one bottle to strengthen hair, prevent split ends and breakage, and create lasting shine. The bottle blends the two oils to activate the formula with every pump. Its unique cream formula is infused with oil blends for exceptional strength and real-time freshness, while its thermo-responsive technology reactivates with low heat for easy color-safe styling.

Fragrance Description: This serum has top notes of orange, peach and orange blossom, heart notes of jasmine, ylang ylang and geranium, and base notes of tonka bean, santal, and vanilla musk.

What it is: A treatment that not only helps seal, smooth, and mend frayed ends, but also nurtures and protects from future damage.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits: Rebuilds, Strengthens, and Makes Hair Silky

Formulation: Lightweight Serum

Highlighted Ingredients:
- Pea Protein: Packed with phytonutrients, it helps protect hair from daily styling and thermal heat damage.
- Hydrolyzed Quinoa: This plant-based protein can be remarkable for hair, enhancing color, moisture retention, and shine.
- Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil is an intense emollient for dry, damaged hair.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: Chock-full of the patented Alpha Keratin 60ku® protein, Split End Serum mends and seals frayed, brittle ends on contact, restoring hair to its pre-damaged state. It takes repair to a whole new level, restoring the color and vibrancy of fragile hair as it reinforces damaged ends. It features a rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.

Clinical Results: In a consumer Perception Study of 53 women who used Split End Serum for 1 week:
- 85% of women said their hair felt less damaged
- 87% of women said their hair looked healthier

What it is: A concentrated serum that helps hair look thicker, denser, fuller, and healthier.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Flaky/Dry Scalp, Volumizing

Formulation: Serum

Highlighted Ingredients:
- REDENSYL™ *(Givaudan): Targets stem cells and human fibroblasts from the dermal papilla to improve hair density.
- Procapil™ (Sederma Inc.): Increases blood flow in the scalp which allows the hair to be well nourished, resulting in appearance of thicker hair.
- BAICAPIL™ (Provital, S.A): Increases hair density.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This concentrated formula is designed to support hair health so that it looks thicker, denser, fuller, and healthier. The technologies present in this formula include REDENSYL™ complex (with larix europaea wood extract and camellia sinensis leaf extract), Procapil™ peptide complex (with biotinoyl tripeptide-1), CAPIXYL™ peptide complex (with acetyl tetrapeptide-3 and trifolium pratense flower extract), BAICAPIL™ complex (with scutellaria baicalensis root extract, triticum vulgare germ extract and glycine soja germ extract), AnaGain™ (pisum sativum extract) and high-solubility caffeine (one percent net caffeine by weight), in an ultra-lightweight, emollient base for efficient penetration.

What it is: A hair serum that strengthens the scalp for less hair fall due to breakage from brushing.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Straightening and Smoothing

Key Benefits:
- Reduces hair fall due to breakage from brushing
- Strengthens hair
- Leaves a lightweight, non-greasy finish

Formulation: Serum

Highlighted Ingredients:
- Genesis Hydro-Alcoholic Formula with Ginger Root, Arginine, and Caffeine: Strengthens hair to reduce hair fall due to breakage from brushing.

What Else You Need to Know: This concentrated hair and scalp serum with aromatic notes of bergamot and lime fortifies weakened hair to prevent hair fall due to breakage from brushing. It is best paired with the full Genesis range for supreme strength, softness, and moisture.

"When choosing where to apply the serum, think of the areas of your scalp where the hair needs the most strength. Where do you notice less density? What areas are you experiencing hair fall in? Start by applying in those targeted areas with the pipette then massage in everywhere. Think of the serum like topical vitamins for your hair."—Kirsten Snively, Mint Hair Lounge, Tampa, FL

Research Results: In a controlled study:
- 97% Less hair fall due to breakage from brushing was shown using system of Bain Hydra-Fortifiant + Fondant Renforçateur+ Sérum Fortifiant vs non-conditioning shampoo

What it is: A dual-action repairing and binding serum that transforms hair from very damaged and over processed to healthy by hydrating and conditioning.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits:
- Heals Hair Ends
- Delivers Heat Protection up to 450°F
- Nourishes Damaged Hair

Formulation: Serum

Highlighted Ingredients:
- SP94: Powerful gluco-peptide that enhances hair fibers’ resilience, structure, and strength.
- Amino Acids: Compensate for the loss of fiber mass.
- Wheat Protein Derivative: Restores uniformity and smooths.

What Else You Need to Know: With amino acids and its unique FIBRA-KAP™ formula, this serum delivers heat protection up to 450°F to prevent split ends, minimize breakage, and speed up drying time for silky-soft locks.

What it is: A brightening serum that tones and eliminates brassiness while replenishing moisture and protecting hair from heat damage.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Heat Protection
- Brassiness

Key Benefits:
- Brightens, tones, and eliminates brassiness
- Provides heat protection up to 450°F
- Hydrates and repairs damage

Highlighted Ingredients:
- Violet and Reflective Pearlized Pigments: Correct brassiness, tone highlights, and impart brightness and shine.
- Lavender Flower Extract: Nourishes, conditions, and adds shine to damaged, brittle hair.
- Oribe Signature Complex: Defends hair from environmental elements, oxidative stress, photoaging, and the deterioration of natural keratin.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Protect, tone, and hydrate blonde hair. This priming serum uses violet and pearlized pigments along with a brightening complex to eliminate brassiness and illuminate hair. Hydrating extracts moisturize, smooth the cuticle, and restore softness—all while protecting strands from heat damage.

All Oribe products are dermatologist tested and formulated with safe, high-quality, innovative ingredients. They are also PETA approved, UV protective, and color- and keratin-treatment safe.

Fragrance Description: Created in collaboration with one of the oldest French Fragrance houses, Oribe’s signature scent, Côte d’Azur, features sun-drenched notes of Calabrian bergamot, white butterfly jasmine, and sandalwood—embodying the glamour and heat of the legendary destination.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A reparative, overnight treatment that fights the signs of aging hair while you sleep.

Key benefits:
- Reduces breakage up to 99 percent
- Helps reconstruct damaged hair while you sleep
- Absorbs quickly

If you want to know more…
This hair-repairing and protective formula with caviar bond enforcing technology restores hair at night when hair is recovering from daytime aggressors. This overnight transforming treatment smooths hair cuticles, restoring hair to its healthiest look and feel, so you wake up to transformed tresses. It is clinically proven to help repair, reconstruct, and rebuild hair, while reducing breakage and split ends up to 99 percent.

What it is formulated WITHOUT:
- Sulfates

What else you need to know:
Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is Alterna’s first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. This product is rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer creating healthier, younger-looking hair.

This product is suitable for color-treated hair and free of added SLS/SLES, DEA/TEA, and synthetic color.

What it is: A blend of four precious hair oils that adds hydration and prevent breakage for anti-frizz shine.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits:
- Hydrates
- Fights Frizz
- Adds Shine

Formulation: Oil

Highlighted Ingredients:
- Maize Oil: Adds suppleness, softness, and shine.
- Procaxi Oil: Nourishes and adds shine.
- Argan Oil: Strengthens and protects.

What Else You Need to Know: This hair oil can be used before, during, and after blow-drying for frizz-free, super-shiny, and hydrated hair. Give your hair remarkable shine and subtle fragrance without oil buildup or a greasy finish.

What it is: A lightweight, non-greasy leave-in serum with ingredients that visibly renew the scalp and support healthier, thicker-, denser-looking hair over time.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine and Medium

Hair Concerns:
- Anti-Aging
- Thinning
- Flaky, Dry Scalp

Key Benefits:
- Supports stronger, healthier hair
- Nourishes and visibly strengthens the scalp
- Clinically tested formula

Highlighted Ingredients:
- Niacinamide: Improves hair health and reduces scalp irritation.
- Caffeine: Supports hair growth.
- Centella asiatica: Supports blood circulation and scalp and hair strength.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Formulated for people experiencing age-related hair thinning, this concentrated leave-in serum contains a clinically tested blend of skincare- and nature-inspired ingredients like caffeine, ginger, Centella asiatica, biotin, niacinamide, and ceramides, which nourish the scalp and follicles to support healthier hair growth.

Clinical Results: In an 8-week in-home usage test with 41 women (ages 35 to 65) with thin or thinning hair:
- 90% saw visible levels of improvement
- 86% would recommend this product to a friend
- 80% saw less hair in their brush

What it is: A smoothing hair oil that eliminates frizz, tames flyaways, and adds shine without weighing hair down or leaving it feeling greasy.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Frizz
- Shine

Key Benefits:
- Eliminates frizz, smooths, and adds shine
- Non-greasy formula
- Nourishes dry or damaged ends

Formulation: Oil

Highlighted Ingredients:
- Coconut Oil: Nourishes and strengthens.
- Prickly Pear Cactus Extract: Adds color dimension and shine.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, phthalates, and mineral oil. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This frizz-fighting oil absorbs into hair for a weightless, non-greasy feel. It uses coconut oil to nourish, while antioxidant-rich prickly pear cactus extract adds color dimension and shine. Apply to dry hair after styling to eliminate frizz, smooth flyaways, and add shine.

What it is: A blend of four precious hair oils that adds hydration and prevent breakage for anti-frizz shine.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits:
- Hydrates
- Fights Frizz
- Adds Shine

Formulation: Oil

Highlighted Ingredients:
- Maize Oil: Adds suppleness, softness, and shine.
- Procaxi Oil: Nourishes and adds shine.
- Argan Oil: Strengthens and protects.

What Else You Need to Know: This hair oil can be used before, during, and after blow-drying for frizz-free, super-shiny, and hydrated hair. Give your hair remarkable shine and subtle fragrance without oil buildup or a greasy finish.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A powerful hair serum that can be used as a leave-in treatment or as a color-preserving mask to boost the level of conditioning, adding radiance and shine to hair.

Key benefits:
- Preserves hair color, vibrancy, shine
- Rejuvenates color
- Intensifies shine

If you want to know more…
This innovative dual-use serum can be used as a leave-in treatment to add shine, tame frizz, and provide protection against UV exposure, or mixed with any Alterna conditioner to transform it into a color recharging mask—boosting the level of conditioning and adding radiance to hair. Alterna's proprietary dual capture complex replenishes moisture while reducing oxidative color damage with a synergistic blend of natural UV filters: red raspberry leaf oil and sunflower seed oil.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is free of DEA/TEA, petrochemicals, and dyes.

Research results:
Clinical results with use of CAVIAR Infinite Color Hold Shampoo, Conditioner, and Vibrancy serum vs. untreated hair, after 70 days:
- 70 days lasting color and shine
- 100% of participants felt their color was rich, shiny, and vibrant
- 93% users agreed the test regimen combated fade-out
- 93% users agreed the test regimen combated dry-out
- 97% users agreed the test regimen gave them lasting color

What it is: A 100 percent natural, premium blend of ancient emollient oils to transform your dry, parched tresses into a soft, supple crown.

Hair Type: Coily

Hair Texture: Medium and Thick

Hair Concerns:
- Dryness
- Shine
- Damage, Split Ends, and Breakage

Key Benefits:
- Delivers softness and emollience to high-porosity and 4C hair
- Seals in moisture
- Combats breakage and preserves length

Highlighted Ingredients:
- Castor Oil: Softens dry, coarse hair, thickens hair, and supports healthy hair growth.
- Moringa Oil: Strengthens hair and adds shine and emollience.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: This 100 percent natural blend of castor and moringa oils is especially suited for Afro/coily hair, combating brittleness and breakage by lending exceptional moisture, softness, and shine/sheen. 

Fragrance Description: Natural citrus-oil scent