If you're looking for a way to get more out of your YouTube experience, the latest trend in video makeup is a great way to do it. With the rise of influencer marketing, brands are turning to YouTube personalities to help them reach consumers. These YouTubers have millions of subscribers and are trusted by their viewers, so they're a great choice for spreading the word about your company. Here are some of the best YouTube makeup products.
$36.00
I read articles. Watch youtube vids. This mascara is actually a game-changer for me. ...I was trying to describe the plot to 'The Kindergarten Teacher' and naturally I reduced myself to a blubbering mess with tears streaming down my face. When i finally compared myself I went to the washroom to dry my eyes.
What it is:
An innovative mascara that delivers buildable volume and intense black color in a lightweight, flexible formula that won’t clump or smudge.
What it does:
This explosive, volume-building mascara features Lash Moisture Complex for a whipped, creamy formula that lifts and builds without clumping or smudging. Lashes feel soft—never heavy or stiff. The exclusive, full-bodied brush has ribbed bristles that capture and coat each lash for an intense effect. Lashes are smoothly wrapped from root to tip in blackened pigments for rich color and bold dimension.
What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates
Size: .29 oz·ITEM: 2691699
Color: Coffee Cake - deep to rich skin tones with red undertones. golden and red undertones brighten and disguise under-eye darkness.
$52.00
I have oily skin and usually throughout the day like to use something like this to get rid of extra shine so it doesn’t appear when I’m streaming or doing content and this definitely does the job well. ...Whenever I am so tired, I get my eye makeups underneath my eyes and eventually look blackish at the end of the day.
What it is: A creamy, hydrating, noncomedogenic pressed powder designed for targeted brightening, lifting, and setting for medium coverage and a natural finish.
Coverage: Medium
Finish: Natural
Formulation: Pressed Powder
Highlighted Ingredients:
- Hyaluronic acid: Hydrating for smooth, non-drying texture.
- Avocado derivative: Controls shine.
Ingredient Callouts: Free of parabens and cruelty-free.
Size: 0.33 oz / 10 mL·ITEM: 2368496
$40.00
I mean, I was caught in a rain shower and had to run to my car and it was streaming down my face when I got in and looked at myself in the rearview mirror. ...So Much wanted to share also did video on youtube truewants besides posted on instagram truewants2
What it is: A mascara that gives lashes instant and long-lasting volume, length, and lift with an exclusive "Load, Comb, and Lift" technology brush.
Highlighted Ingredients:
- Lash-Lifting Polymer: Lifts and holds lashes.
- Carnauba Wax and Microcrystalline Wax: Add body and texture to the formula for volume and length.
- Kerestore™: Creates a super-strong conditioning effect on individual hair fibers to create a thicker look and feel on lashes.
ITEM: 2368504
Size: 0.13 oz / 4 mL
$22.00
I use it in my everyday makeup routine. I like it’s applicator. I would definitely recommend this product....I used to get severe headaches the moment I use any mascara and I will have to use a makeup remover only to remove my mascara. There are days where I used to carry makeup removing wipes just to remove my mascara post an event or a conference.
What it is: A mascara that gives lashes instant and long-lasting volume, length, and lift with an exclusive "Load, Comb, and Lift" technology brush.
Highlighted Ingredients:
- Lash-Lifting Polymer: Lifts and holds lashes.
- Carnauba Wax and Microcrystalline Wax: Add body and texture to the formula for volume and length.
- Kerestore™: Creates a super-strong conditioning effect on individual hair fibers to create a thicker look and feel on lashes.
Size: 1 oz / 30 mL·ITEM: 2793719
Color: 17 Golden Peach - tan with golden peach undertones
$81.00
As a first time Patrick Ta foundation user, I am extremely impressed! I put on live streaming beauty shows, and the first time I wore this foundation, I got sooo many complements on how my skin looked “flawless”. ...Got this after a YouTube recommendation! And I love it!!! It’s giving skin and hydrated!
What it is: A luminous foundation with serum-inspired ingredients and light-to-medium buildable coverage that boosts hydration and blends seamlessly into skin.
Coverage: Medium
Finish: Radiant
Formulation: Liquid
Best for Skin Types: Normal, Oily, Dry, Combination
Highlighted Ingredients:
- Three Forms of Hyaluronic Acid: Visibly plump and hydrate.
- Plant-Derived Squalane: Visibly improves elasticity and diffuses fine lines.
- Kombucha: Enhances the look of smoothness and radiance.
Size: 1 oz / 30 mL·ITEM: 2642122
Color: 53N Deep Neutral - deep skin with a balance of warm & cool undertones
$57.00
No problems with pilling streaming...For the price point, I am disappointed in the packaging. I store my makeup very carefully but recently, the entire tip of the bottle was torn off and a large blob of foundation came out.
What it is: A medium, flexible coverage skin tint with dewy-radiant finish for a 16-hour, soft-focus glow.
Coverage: Medium
Finish: Radiant
Formulation: Liquid
Highlighted Ingredients:
- Maracuja Oil: Delivers firmer-, brighter-, smoother-looking skin.
- Hyaluronic Acid: Delivers moisture, firmness, and suppleness.
- 10+ Superfruits: Brighten and smooth.
Ingredient Callouts: Free of parabens, formaldehydes, mineral oil, oxybenzone, coal tar, hydroquinone, triclocarban, and triclosan. It is also vegan, gluten-free, and cruelty-free.
ITEM: 2607877
Color: Ultra Black - Black
$21.00
I wore this on a tropical vacation, it held up in the pool, ocean and humidity it wasn't easy to remove with my makeup removing cloths though/...I just had one small layer on, jumped in and everything, but this mascara was streaming down my face, and there were a little chunks of it all around.
What it is: A long-lasting, ultra-black, waterproof mascara that creates fuller, well-defined lashes while supporting lash health.
Formulation Type: Volumizing
Benefits: Long-wearing and Waterproof
Ingredient Callouts: It is vegan.
What Else You Need to Know: This is a waterproof, ultra-black, buildable mascara that instantly defines and separates every lash with its multidimensional brush. It’s long-lasting yet easy to remove and doesn’t clump, run, or flake. It’s also formulated and enriched with plant-based proteins and vegetable-derived waxes to smooth and condition lashes.
Size: 0.287 oz / 8.5 mL·ITEM: 2793081
Color: Black
$40.00
A must have to my makeup routine!...After using this product over the last few days in my makeup routine I can definitely see the highlight it brings to my eyelashes....The only thing i have to say is that this mascara does have a chance of smearing or streaming a little bit when there's a lot of tears.
What it is: A long-wearing, buildable, and waterproof mascara that instantly delivers extravagant volume, length, curl, and lift.
Formulation Type: Volumizing, Curling, Lengthening
Benefits: Long-wearing, Waterproof
Highlighted Ingredients:
- Plant Leaf and Stem Extract: Promote stronger-, healthier-looking lashes.
- Olive Oil: Conditioning oil to nourish lashes.
- Copolymer Duo: Lightweight wax to hold lash lift.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty
$41.00
It completed my makeup look soo nice! It lifted and volumized my lashes going to continue to use this in my makeup routine....Smears very easily and continuously. Used makeup remover 3 times and continues to bleed down
What it is: An intensely black, ultra-dramatic mascara.
Benefits: Volumizing
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.
What Else You Need to Know: This mascara’s custom double-cut brush loads your lashes and combs through for the ultimate volume, lift, and definition, while peptides and glycerin help condition and support healthy-looking lashes.
