If you're looking for a way to get more out of your YouTube experience, the latest trend in video makeup is a great way to do it. With the rise of influencer marketing, brands are turning to YouTube personalities to help them reach consumers. These YouTubers have millions of subscribers and are trusted by their viewers, so they're a great choice for spreading the word about your company. Here are some of the best YouTube makeup products.
$36.00
I was trying to describe the plot to 'The Kindergarten Teacher' and naturally I reduced myself to a blubbering mess with tears streaming down my face. When i finally compared myself I went to the washroom to dry my eyes. ...I read articles. Watch youtube vids. This mascara is actually a game-changer for me.
What it is:
An innovative mascara that delivers buildable volume and intense black color in a lightweight, flexible formula that won’t clump or smudge.
What it does:
This explosive, volume-building mascara features Lash Moisture Complex for a whipped, creamy formula that lifts and builds without clumping or smudging. Lashes feel soft—never heavy or stiff. The exclusive, full-bodied brush has ribbed bristles that capture and coat each lash for an intense effect. Lashes are smoothly wrapped from root to tip in blackened pigments for rich color and bold dimension.
What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates
Size: 1 oz / 30 mL·ITEM: 2793529
Color: 2 Rosy - fair with rosy undertones
$81.00
As a first time Patrick Ta foundation user, I am extremely impressed! I put on live streaming beauty shows, and the first time I wore this foundation, I got sooo many complements on how my skin looked “flawless”. ...Got this after a YouTube recommendation! And I love it!!! It’s giving skin and hydrated!
What it is: A luminous foundation with serum-inspired ingredients and light-to-medium buildable coverage that boosts hydration and blends seamlessly into skin.
Coverage: Medium
Finish: Radiant
Formulation: Liquid
Best for Skin Types: Normal, Oily, Dry, Combination
Highlighted Ingredients:
- Three Forms of Hyaluronic Acid: Visibly plump and hydrate.
- Plant-Derived Squalane: Visibly improves elasticity and diffuses fine lines.
- Kombucha: Enhances the look of smoothness and radiance.
Size: Pencil 0.004 oz x Liquid 0.017 oz/ Pencil 0.11 g x Liquid 0.50 mL·ITEM: 1827062
Color: Black
$36.00
I've never thought to look around for liners after sticking to Trooper by Kat Von D. After watching a YouTube video i'd gone to grab the Tarte gel liner, saw this instead and thought what a great concept. ...Amazing eyeliner but the pencil side hardly comes with anything lasted me a month or two and I don't wear makeup every week...
What it is: A dual-ended eyeliner with a waterproof liquid and a pencil liner, combined in one convenient tool.
Highlighted Ingredients:
- Amazonian Clay: Nature’s most perfect ingredient for better, longer, truer wear.
- Mineral Pigments: Soothe and soften skin around the lash line.
Ingredient Callouts: Free of parabens, phthalates, mineral oil, and triclosan. This product is also vegan and gluten-free.
What Else You Need to Know: This long wear, two-in-one liquid and gel pencil eyeliner creates a wide range of eye looks. Amazonian clay-infused and self-sharpening, this gel pencil glides along the inner eye rim to perfectly define. The slick liquid eyeliner goes on glossy and dries to a semi-matte, opaque finish.
Size: 0.33 oz / 10 mL·ITEM: 2368496
$40.00
I mean, I was caught in a rain shower and had to run to my car and it was streaming down my face when I got in and looked at myself in the rearview mirror. ...So Much wanted to share also did video on youtube truewants besides posted on instagram truewants2
What it is: A mascara that gives lashes instant and long-lasting volume, length, and lift with an exclusive "Load, Comb, and Lift" technology brush.
Highlighted Ingredients:
- Lash-Lifting Polymer: Lifts and holds lashes.
- Carnauba Wax and Microcrystalline Wax: Add body and texture to the formula for volume and length.
- Kerestore™: Creates a super-strong conditioning effect on individual hair fibers to create a thicker look and feel on lashes.
Size: 1 oz / 30 mL·ITEM: 2642122
Color: 53N Deep Neutral - deep skin with a balance of warm & cool undertones
$57.00
No problems with pilling streaming...I don't recommend anyone to buy it unless they know this information it's simply a waste of money when makeup leaks, especially at this price point. I know that Tarte can do much better than this.
What it is: A medium, flexible coverage skin tint with dewy-radiant finish for a 16-hour, soft-focus glow.
Coverage: Medium
Finish: Radiant
Formulation: Liquid
Highlighted Ingredients:
- Maracuja Oil: Delivers firmer-, brighter-, smoother-looking skin.
- Hyaluronic Acid: Delivers moisture, firmness, and suppleness.
- 10+ Superfruits: Brighten and smooth.
Ingredient Callouts: Free of parabens, formaldehydes, mineral oil, oxybenzone, coal tar, hydroquinone, triclocarban, and triclosan. It is also vegan, gluten-free, and cruelty-free.
Size: 0.04 oz/1.2 g·ITEM: 2943165
Color: 01 Whatever Black - pure black
$36.50
What it is: A 24-hour waterproof eyeliner with an ultra-smooth glide and rich, creamy pigment that delivers crisp lines or smoky-eye looks.
Formulation Type: Eye Liner
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.
ITEM: 2607877
Color: Ultra Black - Black
$21.00
I wore this on a tropical vacation, it held up in the pool, ocean and humidity it wasn't easy to remove with my makeup removing cloths though/...I just had one small layer on, jumped in and everything, but this mascara was streaming down my face, and there were a little chunks of it all around.
What it is: A long-lasting, ultra-black, waterproof mascara that creates fuller, well-defined lashes while supporting lash health.
Formulation Type: Volumizing
Benefits: Long-wearing and Waterproof
Ingredient Callouts: It is vegan.
What Else You Need to Know: This is a waterproof, ultra-black, buildable mascara that instantly defines and separates every lash with its multidimensional brush. It’s long-lasting yet easy to remove and doesn’t clump, run, or flake. It’s also formulated and enriched with plant-based proteins and vegetable-derived waxes to smooth and condition lashes.
Size: 0.287 oz / 8.5 mL·ITEM: 2793081
Color: Black
$44.00
A must have to my makeup routine!...After using this product over the last few days in my makeup routine I can definitely see the highlight it brings to my eyelashes....The only thing i have to say is that this mascara does have a chance of smearing or streaming a little bit when there's a lot of tears.
What it is: A long-wearing, buildable, and waterproof mascara that instantly delivers extravagant volume, length, curl, and lift.
Formulation Type: Volumizing, Curling, Lengthening
Benefits: Long-wearing, Waterproof
Highlighted Ingredients:
- Plant Leaf and Stem Extract: Promote stronger-, healthier-looking lashes.
- Olive Oil: Conditioning oil to nourish lashes.
- Copolymer Duo: Lightweight wax to hold lash lift.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty
Size: 1 oz/30 mL·ITEM: 2937647
Color: 2N1 Desert Beige - light-medium with neutral undertones
$67.00
What it is: A more buildable, breathable version of the iconic foundation you love—now with a new, full-of-life matte finish and up to 36-hour wear and oil control.
Coverage: Medium
Finish: Matte
Formulation: Liquid
Skincare Concerns: Dryness, Oiliness, and Pores
Highlighted Ingredients:
- Glycerin and Hyaluronic Acid: Deliver up to 72 hours of hydration.
- Niacinamide and Brown Algae Extract: Target skin’s natural oil production over time.
Ingredient Callouts: Free of mineral oil, sulfates SLS & SLES, and contains less than one
$41.00
It completed my makeup look soo nice! It lifted and volumized my lashes going to continue to use this in my makeup routine....Smears very easily and continuously. Used makeup remover 3 times and continues to bleed down
What it is: An intensely black, ultra-dramatic mascara.
Benefits: Volumizing
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.
What Else You Need to Know: This mascara’s custom double-cut brush loads your lashes and combs through for the ultimate volume, lift, and definition, while peptides and glycerin help condition and support healthy-looking lashes.
