Love Makeup

What it is:
An award-winning eye pencil in two new shades that pair perfectly with your Naked Cherry eye looks.

What it does:
Intensify your Cherry eye look with two all-new eyeliner shades in Urban Decay’s award-winning, waterproof formula. Love Drug is a deep, metallic wine shade, and Black Market is a rich, black with a satin finish (each shade sold separately). Both look amazing as winged liner or on your tightline.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This formula is cruelty-free.

What it is: 

An ultra-black and buildable, weightless mascara enriched with gravity-defying wax for an instant curl and 12-hour lifted-volume effect—now available in a waterproof formula.

Formulation Type: Curling, Volumizing 

Benefits: Waterproof

What Else You Need to Know: Enter a new dimension of volume with the Love The Lift Mascara, now available in a waterproof formula. It features a double-sided silicone brush that lifts and curls lashes and is enriched with gravity-defying wax for up to 12-hour-volume effect. It’s waterproof, tear-proof, sweat-proof for the perfect eye—look no matter the circumstances. 

What it is: An iconic foundation just got an upgrade with 46 new shades and an improved oil-free formula for up to 16-hours of lightweight, full-coverage, matte foundation.

Coverage: Full

Finish: Matte

Formulation: Liquid

Highlighted Ingredients:
- Amazonian Clay: Acts as nature's most perfect ingredient for better, longer, truer wear.

Ingredient Callouts: Free of parabens, phthalates, mineral oil, sulfates SLS & SLES, and triclosan. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: This foundation’s skin-mimicking full coverage never cakes or creases and has a soft-matte, never-flat finish that smooths and blurs.

What it is: A lip oil that is infused with hyaluronic acid and tsubaki oil.

Benefits: Hydrating

Highlighted Ingredients:
- Hyaluronic Acid: Hydrates lips.

Ingredient Callouts: Free of parabens.

What Else You Need to Know: This silky, non-sticky lip oil is infused with hyaluronic
acid and tsubaki oil. The formula provides comfort and hydration from the first application.

What it is: A palette of nine irresistible shades in a limited-edition pink compact.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. These products are also vegan, gluten-free, cruelty-free, and come in recyclable packaging.

What Else You Need to Know: This is a new palette with nine striking eyeshadows. It contains lavender haze with smooth mattes, high-shine shimmers, and reflective glitters in orchid, rose, and tan tones that build ethereal eye looks, while the velvet-soft texture applies effortlessly for color that lasts

What it is: A gloss in a wide color range that conditions lips with a glass-like finish.

What Else You Need to Know: A unique lip gloss available in a wide variety of colors that creates a high-gloss, glass-like finish. Designed to be worn on its own or over lip pencil or lipstick, it's the perfect product for creating shine that lasts. It can impart subtle or dramatic color. It contains jojoba oil to help soften and condition lips.

What it is: An ultra-black and buildable weightless mascara enriched with gravity-defying wax for an instant curl and 12-hour lifted volume.

Formulation Type: Volumizing, Curling

What Else You Need to Know: Enter a new dimension of volume with this mascara that features a double-sided silicone brush to lift and curl lashes and is enriched with gravity defying wax for a 12-hour volume effect.

Clinical Results: On the panels that tested the LOVE THE LIFT mascara:
- 100% of women found that the lashes are instantly curled
- 95% of women found that their lashes were instantly lifted
- 95% of women found that this mascara gave their lashes buildable volume